The Sourcing Group Acquires Certain Assets Of BrandAlliance US

The Sourcing Group (PPAI 670660, D1) has acquired certain assets of the BrandAlliance US companies—A Brand Company, Inc.; BrandAlliance, LLC; Global Direct of NC, LLC; and Branded Business Support, LLC—out of a foreclosure sale commenced by the companies’ senior secured lender, effective at the close of business on June 8.

In connection with the acquisition, several BrandAlliance salespeople have also agreed to join TSG.

“In addition to the acquisition of the BrandAlliance US assets, we are thrilled to have such experienced, energetic salespeople join our family,” says Joe Falcone, COO for The Sourcing Group. “They are a great fit for our company and will enable TSG to continue to expand our suite of services in the premium and promotional marketplace, as well as expand TSG's reach into our other service areas including marketing collateral, operational print, labels and packaging.”

Dennis Clemente, president, adds, “We are excited to bring together a group of industry professionals to join our team at TSG, and we are poised to deliver expanded avenues of supply chain management services to our collective team's existing customers and prospects. The BrandAlliance US footprint is very complementary with our ongoing efforts to expand our reach strategically throughout the United States.”

Integrating the assets acquired from the US BrandAlliance companies with TSG's existing platform will provide for annual revenues at TSG that will surpass $130 million, annually. The company has two additional acquisitions scheduled to be completed by August 2020 that will expand annual sales volume to $145 million, according to a news release.

“Throughout this entire process, we have focused on the synergies and the potential for organic growth that will be realized from Day One forward with the acquisition,” says Billy Caan, CEO. “Our proprietary technology platform will provide an enterprise-wide system to manage all business transactions in one fully integrated process in a manner that will best utilize the BrandAlliance assets acquired. This will deliver significant savings in time, labor and money to all of our new and existing customers.”

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Comments (1)
Jim Franklyn
June 12, 2020
Getting two type "A" high level thinkers and action oriented people who are you to calling the shots by themselves to share that responsibility? Rarely have I seen that work in my lifetime, over time an Alpha Male (or female) will emerge that the troops gravitate towards. 1 + 1 rarely = 3 in acquisitions, I learned that when the company I was a partner in was acquired, within 2 weeks, my instincts were telling me it was time to start planning the next move....
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