The Year Of The Pivot: But Sales Still Plunged

PPAI transitioned most of its 2020 event schedule into well-received virtual Direct-2-You formats and will hold a line-up of virtual events in 2021 as well before returning to the in-person PPAI Expo 2022 in Las Vegas in January.

his 13th installment of an ongoing PPB series introducing the volunteers, committees and initiatives that have helped make the Association what it is today, takes a closer look at the board of the Regional Association Council (RAC).

Despite extraordinary efforts to find new markets, products and clients, 2020 promotional products sales fell 19 percent from the year before, with large distributors reporting the steepest decline.

Getting through 2020 was a challenge, but distributors are roaring back.