The SAGE Show, held this week at the Irving Convention Center in Irving, Texas, opened its trade show floor today, giving distributor attendees and their clients access to more than 230 exhibiting brands. It follows a full day of education on Wednesday produced by SAGE and PPAI.

Wednesday’s education day was structured around a series of breakout sessions, giving attendees the opportunity to tailor their education experience to best suit their needs. Presented by PPAI and SAGE staff, and experts from both within and outside the promotional products industry, sessions explored a wide range of subjects, including tips to get the most from SAGE services and tools, management and marketing best practices, ideas for growing a business’s customer base, and much more.

The SAGE Show’s education programming drew more than 280 attendees, a 21-percent increase over 2016’s audience. All PPAI professional development sessions will be recorded and available for on-demand viewing after the SAGE Show at