Sweda Enters Apparel Category
Supplier Sweda Company, LLC (PPAI 113914) is adding a new apparel initiative to its hardgoods lines for 2019. The additions, which will be available beginning in January, include basics under the Basecamp® brand label, a partnership with surf and skate business staple Mill42, and apparel from numerous key retail brands.
The Basecamp brand offers Made in the U.S. and U.S. fabrics/sewn in Mexico options, and a portion of the brand’s proceeds are donated to the Warrior Spirit Retreat, a place where wounded service members can heal physical and mental wounds. Sweda has also entered an exclusive partnership with Mill42, whose apparel is used by brands Volcom, Vans, Quiksilver, Billabong, DC Shoes and New Balance, among others.
The City of Industry, California, supplier will also offer apparel from Adidas, Oakley, Champion, Columbia, Tommy Hilfiger, Calvin Klein and Burnside along with key basic brands Gildan, Hanes, Jerzees, Anvil, Bella and Canvas, Next Level, American Apparel, Comfort Colors, Comfort Wash, Augusta Sportswear, Badger Sportswear, Independent Trading Company, J America and MV Sport.
“With imprint locations in California, Ohio and Kentucky, we look at this opportunity as a one P.O., one freight charge and one contact convenience for our customers,” says Kellie Claudio, senior vice president of sales and marketing. “After years of planning, we are certainly ready to enter this category. Offering complete event packages from bags to rags, Sweda is making the distributor search a one-stop solution. I am over the moon thrilled about this category addition! It is like coming home to my apparel roots!”