Staples Launches Staples Worklife Magazine And Other Resources
Staples, Inc. has launched Staples Worklife, a quarterly magazine designed to serve as a resource for working professionals, as an extension of the company’s brand transformation introduced earlier this year and will be delivered digitally and in print. Staples operates in the promotional products industry as distributor Staples Promotional Products (PPAI 108945).
“Put simply, our business customers are looking for ways to improve their work lives. They told us they want solutions to be more productive and connected at work,” says Marshall Warkentin, Staples’s chief marketing officer. “At Staples, we’re uniquely positioned to bring together solutions to millions of working professionals and to bring a sense of community to work. We’re here to better work lives, whether in an office or anywhere else—that’s why we’re introducing Staples Worklife.”
The inaugural issue includes an interview with bestselling author Daniel Pink, who shares his tips on motivation mistakes and how to correct them. Additional articles in the premiere issue include: “Under Pressure,” tactics for calming your company culture; “Making Peace,” a guide to managing workplace conflict; and a recurring feature called “The Decider,” a flowchart that, in this issue, will help answer the question—do I really need to go to that meeting?
The magazine’s initial circulation of 250,000 copies is targeting its business customers. Later this summer, Staples, Inc., will launch an accompanying Staples Worklife podcast and e-newsletter. Following the premier issue, Staples Worklife will expand beyond the magazine to include events and a digital community. The first Staples Worklife industry event will take place in Boston, featuring panels on work life topics related to productivity, connectivity and inspiration. The event, held in partnership with FastCo Works, Fast Company’s branding content studio, will include product brand experiences and networking sessions with Staples customers, business professionals and other influencers. Panel topics will include diversity in action and riding the waves of disruption in an industry.