Distributor Southeast Impressions (PPAI 234771, D1), based in Lebanon, Tennessee, escaped structural damage from the recent tornadoes that ripped through Tennessee, but not everyone in the community was as fortunate. The distributor is selling “I Believe” t-shirts with 100 percent of sales going to help those affected by the storms in Tennessee’s Putnam and Wilson counties. All proceeds from its recent Free Print Day were also donated to the relief efforts.

“We wanted to give back the only way we know how and that’s to print shirts,” says Ben Spurlock, owner and production manager at Southeast Impressions. “It’s going to take a lot of hard work and time to rebuild our community, and we want to help make an impact.”

Southeast Impressions’ “I Believe in Wilson County,” “I Believe in Lebanon,” “I Believe in Cookeville” and “I Believe in Mt. Juliet” t-shirts are based on the celebrated “I Believe in Nashville” mural. The mural was painted as a symbol of the city’s resilience after the historic Tennessee floods of 2010. Each t-shirt costs $18 with 100 percent of sales going to the Putnam and Wilson County disaster relief funds. T-shirts for the company’s Free Print Day were donated by JERZEES (PPAI 112791, S5).

Southeast Impressions will also be featured in the first episode of the second season of Adventures in Apparel Decorating, hosted by industry expert Marshall Atkinson and sponsored by JERZEES. The episode, which is available for viewing on YouTube, will focus on the finer points of working with foil, adhesive and foil resist. The new season features valuable tips and insights from decorators across the U.S., from using specialty inks to showcasing the latest technology, like the digital squeegee hybrid printing system.

“We think it’s important to show decorators different ways they can add value to the apparel they produce and how they can be more profitable,” adds Spurlock. “JERZEES has been a great partner in supporting decorators, from the t-shirts they donated to our Free Print Day for disaster relief to their Adventures in Apparel Decorating series.”