SGIA Acquires PromoMarketing Parent NAPCO Media

The Specialty Graphic Imaging Association (SGIA) has acquired NAPCO Media, owner of Printing Impressions, Packaging Impressions, PromoMarketing (PPAI 200060, A5), In-Plant Impressions, TotalRetail, Target Marketing and Wide-Format Impressions. Under the terms of the agreement, which has been unanimously approved by SGIA’s board of directors, NAPCO Media will become an LLC and continue to operate as an independent entity. All NAPCO Media staff and business units will remain in place. SGIA offices and NAPCO Media offices will continue to reside in Fairfax, Virginia, and Philadelphia, Pennsylvania, respectively.

In 2017, SGIA and NAPCO Media formed a strategic partnership to create a global platform to connect print service providers and suppliers in the graphic and visual communication industry. That platform, PRINTING United, was built upon the solid foundation of the former SGIA Expo. PRINTING United is being held October 23 - 25, 2019, at the Kay Bailey Hutchison Convention Center in Dallas, Texas.

“In an industry where traditional boundaries and segments continue to come together, an organization that spans the breadth of the industry is needed more than ever,” says Ford Bowers, CEO and president of SGIA. “Research, education, training, relationships, government affairs, technology and more are not nearly as siloed as they once were. It is imperative that organizations develop a broad ability to address market needs, either through more close-knit collaboration or, as in this instance, combination.”

Dave Leskusky, who will remain NAPCO Media president, says, “We are thrilled to cement our relationship with SGIA. NAPCO Media and SGIA share a common mission to build community and be the primary resource for information and education to help the industry flourish. In order to best serve our communities, we need to create a year-round platform that includes events, media, research and more. Combining forces makes perfect sense.”

He adds, “While SGIA is buying NAPCO Media, this is more of a vertical merger designed to capitalize on our unique strengths and lay the foundation for organic growth. Our current plan amplifies the strengths of each company to extend our reach as a combined organization across all of the audiences we serve.”

filed under August 2019 | PromoMarketing
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