Apparel supplier SanMar Corporation (UPIC: SNMR) will begin distributing lifestyle-clothing brand Alternative Apparel (UPIC: ALTE8602) on April 16, the companies announced on Wednesday. The selection will consist of 41 total products, including 11 exclusive styles developed collaboratively by SanMar, based in Issaquah, Washington, and Alternative Apparel, a Norcross, Georgia-based sportswear supplier currently operating within the promotional products industry.

SanMar’s Alternative collection of t-shirts, tanks, hoodies, sweatshirts and fleece pants will feature a mix of Alternative’s best-sellers, including Cotton Jersey, Eco-Jersey, Eco-Fleece and newly introduced Vintage 50/50 fabrications. SanMar currently sells more than 20 brands of apparel from Port Authority to Fruit of the Loom.

“For decades, SanMar has been widely considered as one of the leading customer service organizations in the industry and over that time has built a merchandise assortment that is uniquely theirs,” says Evan Toporek, Alternative Apparel CEO. “We’re excited to have the opportunity to elevate their fashion offering and bring our unique point of view to their legions of loyal customers.”

SanMar President Jeremy Lott adds, “Our customers have been forthright in telling us we should carry Alternative. They are a highly respected retail brand that’s blazing a trail in upscale fashion basics. It’s a great addition to our product portfolio.”