SAAC Rebranding Initiative Includes New Logo, Website
The Specialty Advertising Association of California (SAAC) has introduced a newly redesigned logo as part of its rebranding initiative. The logo, introduced with a new website, and the initiative are focused on better representing its membership and the future direction of the association.
The SAAC logo’s development was led by a diverse group of members and is intended to reflect a more professional association and places value on community, relationships and connectivity. SAAC President Lori Bolton-Herman says, “The SAAC rebranding initiative is a result of the board’s goal to reenergize the engagement and connection with our members. The redesign of our website and new logo are a great start to SAAC’s new direction.”
Executive Director Donte P. Shannon, CAE, adds, “As SAAC moves forward with its rebranding, we understand that being an effective organization is much more than just changing the image and brand. We look forward to providing ongoing valuable products and services to its members.”
In November the board will participate in a comprehensive, multi-day strategic planning process in order to determine how best to incorporate the rebranding initiative into its long-term strategic plan for stronger alignment with the California promotional products industry.