Supplier Rymax Marketing Services, Inc. (PPAI 262551) has entered an exclusive partnership with Yale Locks & Hardware, bringing the worldwide hardware company into the premium incentives industry.

“When we decided to enter the premium incentive space, we wanted a partner that would maximize our exposure and distribution while appropriately representing us as a brand,” says Mark Fish, director, sales and business development, Yale Locks & Hardware. “We chose Rymax for their reputation and expertise, and because we knew we would be in good company within their impressive portfolio of the world’s most aspirational brands.”

Pine Brook, New Jersey-based Rymax will distribute the brand through various programs around the globe, including corporate gifting, sales incentives, employee recognition and loyalty programs.

“We are so pleased to welcome Yale as our exclusive partner,” says Randy Toth, vice president of business development for Rymax Marketing Services, Inc. “As one of the oldest and most respected names in the lock industry, Yale protects millions of homes in more than 100 countries around the globe. With millions of Yale locks used worldwide, the brand will deliver our customers high-quality goods that they recognize and more importantly, on which they can rely.”