Reciprocity Road, an alliance of 10 distributors located across the U.S. and Canada comprising approximately $230 million in promotional products spending, has added Zing Manufacturing/S'well as a preferred vendor partner.

"S'well brings many of the sustainability criteria which we look for in a partner in Reciprocity Road,” says Perry Wehrle, MAS, and executive director of Reciprocity Road. “They are a certified B Corporation and support UNICEF, Lonely Whales and the 100 Million Bottle Project, which replaced 100 million single‐plastic bottles between 2017 and 2020. They truly understand and deliver on the mission of sustainability all the while being an innovator in their category."

Scott Butler, president of Zing Manufacturing, adds, “Considering what Reciprocity Road represents to the industry and the communities they serve, we are honored to be a partner. Zing will deliver ‘concierge service’ and S'well's best‐in‐class drinkware to the talented sales teams of Reciprocity Road.”