(Editor’s Note: PromoWire by PPAI Media is a running digest of news releases and updates submitted from organizations around the industry. PPAI Media edits these only slightly, including for length, and will consider newsworthy entries from any member organization.)

July 18, 2022

SAGE Announces Promo Live!

SAGE, the promotional products industry's leading business services provider, announced registration is now open for all verified promotional product distributors to attend Promo Live, a brand-new interactive online event from August 30-31st, 2022.

Promo Live will be held on the SAGE Digital Events platform, an exclusive digital experience for users to interact one-on-one with other distributors, suppliers, and presenters.

During this new event, attendees will hear from supplier partners on the main stage as they share new products, creative ways to sell their products, and highlight their best sellers for the upcoming holiday season. Plus, attendees will learn about the latest in product trends and much more during the roundtable sessions with distributors and suppliers.

Promo Live includes an interactive main stage with learning sessions, consultations with SAGE experts, on-demand sessions, product pavilions, and supplier rooms with live demonstrations and Q&A with top industry suppliers.
During the live discussions, distributors can contribute and interact with the presenters and fellow attendees to brainstorm ideas, ask questions, and more. Distributors will have the opportunity to meet one-on-one with suppliers via chat or video conferencing throughout the event.

"We are thrilled for this new opportunity to help distributors learn, collaborate and connect at our new digital event, Promo Live," said David Natinsky, MAS, President of SAGE. "We look forward to offering this experience for distributors with exclusive content from our experts here at SAGE and top industry leaders nationwide."

Registration is free for all verified promotional product distributors. For more information on SAGE, please visit https://www.sageworld.com/promolive/.

July 15, 2022

Fully Promoted Launches Upgraded Training Program
World’s largest promotional products franchise has ever-evolving learning opportunities.

Fully Promoted®, the industry-leading franchise specializing in branded apparel and promotional products, launched an enhanced training program, adding an additional layer of support and education for franchise owners and their teams. The new program is in addition to the existing training school and mentorship program and focuses on implementing a variety of innovative revenue streams that support new industry trends, technology, and products that can be integrated into the existing business model.

“Our enhanced training program is part of our continuing investment in the success of our franchisees,” said Mike Brugger, Brand President. “We are constantly updating our support systems and finding ways to expand our teams’ knowledge and skills.”

The advanced training provides additional solutions and workarounds in response to the global supply chain and sourcing challenges and builds upon successful applications for growing trends within the industry. Fully Promoted is part of a family of affiliated brands within United Franchise Group® (UFG), benefitting from its global network and almost four decades in the franchising industry.

The training committee regularly evaluates tools to elevate training program value to owners and their team members. So far in 2022, the committee has added seven new modules to the continuing education selections and modified additional existing modules to optimize their applications. The ongoing commitment to training ensures that owners have the skills and tools they need to succeed in the ever-changing business landscape. It also increases the variety of offerings of new and creative logo branded products and promotional merchandise that keep customers excited.

Offering online and in-person classes, ongoing guidance from expert business advisors and a successful peer mentorship program, Fully Promoted provides a wide variety of support in setting up and running a successful Fully Promoted store. Previous experience is not required to become a Fully Promoted franchise owner, so the month-long initial training school helps new franchisees get a solid start, while experienced owners enjoy participating in continued education including in-store support to train or re-train team members.

With the new enhancements, the Fully Promoted Training School now offers 50 modules that include:

  • Ordering and fulfillment process deep dive (increase understanding of how each step in the process builds on the last)
  • Financial training
  • Outside Sales Representative training
  • Lead generation training
  • Sourcing and Outsourcing training
  • Technology guidance (POS system additional support and building online stores)
  • Key vendor presentations

Full Promoted franchise owners each receive a Success Guide, reinforcing all that they learn in their initial training. They benefit from ongoing opportunities to learn, from regional meetings and vendor sponsored training, to the culmination of possibilities at the annual convention. Fully Promoted is the world’s largest branded products franchise, providing customized products and award-winning experience, supported by world class training.

Quinn Goes on Hiring Fury to Meet Demand
Expanding is a high priority goal for Quinn

With orders flowing in, promotional products supplier, Quinn, is thrilled to announce that they have added several experienced and talented individuals to their team of Superheroes.

Crystal Moore- Comes to Quinn with a variety of Administrative and Customer Service experience. When asked if she was given any superpower what it would be, Crystal’s response was “to have Superman’s strength and ability to do anything.”

Sandy Langhirt- Joins Quinn with extensive Customer Service, Administrative and Sales experience. Sandy stated she would use the superpower of “Future-sight,” to ensure extra preparation.

Whitney Wentz- Brings to Quinn, a Customer Service and Production operations background. “Flight,” would be Whitney’s desired superpower, so she could see how the entire company operates and add her own abilities to meet the common goals.

The Book Company Adds Premium Fragrance Line Capri Blue

The Book Company (PPAI: 218850) has introduced Capri Blue, a premium luxury fragrance brand to the company’s fast-growing number of retail gift product offerings.

For more than 20 years, the artisans of Capri Blue have mastered the ability to design, develop and produce beautiful fragranced products by combining striking visuals, bold fragrances, and clean formulas to create an engaging combination for the senses. The products, which include candles and personal and home care products, are USA-made, vegan, non-toxic, clean, cruelty-free and fashion-forward.

“We’re thrilled to offer another relevant lifestyle brand that’s big on social media and can be found at on-trend retailers like Anthropologie, Sephora and Nordstrom,” said Roni Wright. “Capri Blue products are available in gorgeous jars, bottles and packaging that will look great in any home or office space. We’d also recommend creating a Capri Blue kit or select individual items to kit along with other retail gifts.”

Capri Blue items may only be purchased with branding and in case packs. Virtuals in lieu of samples may be requested.