(Editor’s Note: PromoWire by PPAI Media is a running digest of news releases and updates submitted from organizations around the industry. PPAI Media edits these only slightly, including for length, and will consider newsworthy entries from any member organization.)

June 8, 2022


Grand Island, New York; June 8, 2022 – Starline is thrilled to announce a new and exclusive partnership with retail drinkware brand Frost Buddy®.

Frost Buddy was created by two brothers, Mitch and Brock, from a tiny farm town called Newton, Illinois. Inspiration hit in 2020 when they realized that people were buying 3-4 insulators to accommodate all the different-shaped cans & bottles on the market. They set out to create a universal insulator that fit nearly all shapes/sizes. The Universal Frost Buddy was born, and it became an instant success. It reached the #3 spot in Thermocoolers on Amazon within 4 months of being on the marketplace. The line has expanded to accommodate larger-sized beverage containers as well as wine bottles, and now even includes a collection of insulated dog bowls!

“Today in corporate America, where the quality of a product is sought above all else, we’ve found an amazing partner in Frost Buddy", says SVP of Sales & Marketing Brian Porter. "Mitch and Brock have built a proven, high quality retail line with the sleek design and, most importantly, functionality, that fits right in with Starline’s core values. Frost Buddy is an outstanding addition to our current stable of brand partners."

June 7, 2022

ADG Promo Products Announces Darryn Cross as Director of Sales

WHITE BEAR LAKE, Minn.--(BUSINESS WIRE)--ADG Promo Products, a Top 40 supplier within the branded promotional products industry and a Taylor Corporation company, announced that Darryn Cross has been named the new Director of Sales.

“Darryn will play a pivotal role as we continue to grow and expand our solution delivery for distributors across North America.”

Darryn will be responsible for leading the ADG Promo Products sales teams in North America and brings significant knowledge of the promotional products industry with more than 25 years of leadership experience in the sales and service environment. For the past 20 years, Darryn has built and led teams with apparel and hard goods provider Alpha Broder/Prime.

“We are excited that Darryn has joined our team,” said Jenn Laubenstein, Marketing Specialist for ADG Promo Products. “Darryn will play a pivotal role as we continue to grow and expand our solution delivery for distributors across North America.”

“I am thrilled to be a part of the ADG family,” said Darryn. “I look forward to using the 25 years of leadership experience I’ve gained to lead our North American sales team. I intend to focus on building and expanding our client relationships while continuing to provide innovative solutions to our customers.”

Leading promotional product company’s second sponsored service dog has been named.

Tustin, California (June 8, 2022) – Logomark – the industry‐leading promotional product supplier’s second sponsored service dog has been entered into the Shelter to Soldier® training program. The recently rescued dog is a 2‐year‐old male Labrador and Shepherd mix and has been named “Lucky” through Logomark’s online Dog Naming Contest. From the hundreds of entries submitted, AnyPromo’s Danielle Castro was the grand prize winner and American Solutions for Business’ Barbra Apple was the runner‐up prize winner as the second entrant to submit the name “Lucky”.

The grand prize winner Danielle Castro won a Perka® Roak 24 oz. Double Wall Stainless Steel Bottle and an iCool® Aspen 24‐Can Cooler Bag. The second‐place winner Barbra Apple won a Perka® Roak 24 oz. Double Wall Stainless Steel Bottle.

“I would like to thank both Danielle and Barbra in helping name our second sponsored service dog! We’re looking forward to following Lucky’s progress through the Shelter to Soldier® program and I’m especially grateful to be able to help such an amazing organization”. says Trevor Gnesin, CEO, Logomark.

Lucky will now enter the intensive training phase of the Shelter to Soldier program and is expected to graduate next year. Once he graduates, Lucky will be matched with a veteran in need and they will finish the program together with handler training.

The Perka®, iCool® and Work® brands are all official sponsors of Shelter to Soldier® and a portion of all proceeds are donated to the organization. Logomark continues to employ veterans at all levels of the organization, from production to the executive team. To learn more about this and other Logomark Cares give back programs, please visit logomark.com/cares.

SanMar Proudly Joins Vice President Harris’ Central America Initiative
Apparel supplier signs onto ‘Call to Action’ to invest in Central America

Issaquah, Washington – June 7, 2022 – SanMar Corporation, a leading supplier of wholesale accessories and apparel, today joined Vice President Kamala Harris’ Call to Action initiative, a multi-industry effort that has announced new commitments of $1.7 billion in new private-sector investments in Central America.

In May 2021, the Vice President launched the Call to Action for businesses and social enterprises to make major commitments to promote economic opportunity for people in Central America, as part of the current administration’s Strategy to Address the Root Causes of Migration.

The announcement from the Vice President builds on 2021’s foundation of more than $1.9 billion in private-sector commitments, bringing total investments for Call to Action to $3.2 billion. The initiative will be deployed to build greater opportunities and support better livelihoods for the people in this region, with a focus on enhancing employment opportunities for women.

“We are honored to join Vice President Harris’ Call to Action initiative,” said Jeremy Lott, CEO of SanMar. “We are thrilled to invest alongside like-minded partners and smart policymakers to grow our commitment to make a positive impact in the communities where we do business.”

SanMar’s investments in Central America bolster the sourcing strategy that allows the company to deliver value to customers, maintain product inventory levels and support jobs in the United States. At the same time, the company’s regional operations strive to empower women in the workforce as another avenue of bolstering local economies.

“SanMar’s dedication to our communities doesn’t stop at the border,” said Melissa Nelson, General Counsel at SanMar. “When we invest in Central America, we invest in a cycle that benefits everyone, bringing much-needed employment and economic growth that elevates lives across the region.”

The company’s investment in Vice President Harris’ Call to Action will also diminish its environment footprint through enhanced sustainability practices. For example, shipping a container from Central America to the United States versus from China can cut greenhouse gas emissions by 80%.

Learn how SanMar is writing the next chapter of the apparel industry at Canvas for Good.