PromoWire (7/19-7/21): Notes And News Releases From Around The Industry
(Editor’s Note: PromoWire by PPAI Media is a running digest of news releases and updates submitted from organizations around the industry. PPAI Media edits these only slightly, including for length, and will consider newsworthy entries from any member organization.)
Stran & Company Launches Expanded Sales and Marketing Initiative to Capitalize on Growing Demand and Scalable Infrastructure
Stran & Company, Inc. ("Stran" or the "Company") (NASDAQ: STRN) (NASDAQ: STRNW), a leading outsourced marketing solutions provider that leverages its promotional products and loyalty incentive expertise, today announced the launch of an expanded sales and marketing strategy. Stran is establishing a dedicated lead generation team comprised of experienced industry veterans, as well as increasing its digital marketing to capitalize on the demand for the Company’s products and services.
Andy Shape, President and CEO of Stran, commented, “Over the years, we have invested heavily in our infrastructure, including cutting edge technologies. As a result, our service-based offering and value proposition has resonated extremely well with customers, resulting in strong revenue growth. Building on this success, we are establishing a new and dedicated lead generation team, which will be further supported by an integrated and aggressive digital marketing strategy. We believe this sales and marketing initiative will enable us to expand into new markets and verticals, while capitalizing on our highly scalable infrastructure. Specifically, we have built a fully integrated and highly differentiated ordering and logistics platform, including order processing, warehousing and fulfillment functions, which enables us to provide our customers a complete end-to-end solution and unique value proposition. Given our premier reputation and fragmented nature of this industry, we believe we are ideally positioned to rapidly grow our market position as a leader in the promotional products industry, serving many of the leading Fortune 500 companies in the country.”
July 19, 2022
Cap America Announces Key Leadership Updates And Multiple Promotions
Cap America, Inc., a leader within the promotional products industry, even with all the disruption caused by the pandemic, is continuing to grow. The company currently touts an impressive 430 employees which is the highest ever for them.
“Not only have we introduced new customers, but we have earned the continued business of our many distributor and team dealer partners,” states Cap America CEO Mark Gammon. “This is an exciting time for us, and I am pleased to announce these well-deserved promotions from within as we realign to better provide exceptional service to our client base.”
Anessa Fritch adds Senior Vice President of Corporate Development and Strategy to her continued role in the organization – Fritch, who has been with the company since 1993, will now oversee Customer Experience, Sales, and Administration.
Sarah Page promoted to Senior Vice President of Overseas Operations – Page assumes this role from her predecessor, Bob Rauh, who announced his retirement earlier this year. Having thrived in her previous role coordinating global relations she is set to oversee the entire scope of all international business.
Cory Cissell named Vice President of Customer Experience – Having joined Cap America seven years ago, Cissell, who most recently held the position of VP of Marketing where he collaborated with multiple teams, will now also be heading the Customer Service department for the company.
Bryan Finch promoted to Marketing Manager – Finch, who has served as the Marketing Graphic Design Supervisor for 10 years where he worked to ensure the branding and image of the company, will have a wider responsibility including new opportunities with all media avenues.
Rhyen Campbell promoted to Communications and Engagement Strategist – Campbell, who previously held the position of Content Strategist, will transition into her new duties which have more focus on engaging prospects and retaining customers alongside the sales team.
Proforma CEO Vera Muzzillo Judges Final Round in University of Florida Business Plan Competition
The Big Idea Gator Business Plan Competition Featured the University’s Brightest Entrepreneurs
Proforma, the $500 million technology and business success leader, was recently honored to send Vera Muzzillo, CEO, to judge the final round of the University of Florida’s (UF) Big Idea Gator Business Plan Competition.
“One of the biggest reasons this competition is such a success each year is the caliber of judges in the room,” said Jamie Kraft, Director of the Entrepreneurship and Innovation Center at UF’s Warrington College of Business. “We’re excited to count Vera Muzzillo among that elite group.”
The competition is a celebration of student entrepreneurs with big dreams and the courage and passion to pursue those dreams. The business plans they submitted serve as a vehicle to help students learn how to form, adjust, modify, and otherwise adapt their idea into something that can work and become financially viable.
“It was such a pleasure to play a role in helping the next generation of entrepreneurs as they follow their dreams,” explained Vera Muzzillo, Proforma’s CEO. “Seeing these students in action presenting their business plans was inspiring and even reminded me of myself as a college student.”