Proforma Earns Three American Inhouse Design Awards
Proforma (PPAI 196835) has received three 2017 American Inhouse Design Awards from Graphic Design USA for the design and concepts behind the Cleveland, Ohio-based distributor’s marketing programs. The unique packaging for two of Proforma’s self-promotion direct mail pieces, along with a mini-promotional mailer were recognized in the competition for outstanding layout and design.
“One of the challenges many distributors in our industry face is having the time and resources to develop marketing campaigns to earn more customers and grow their sales,” says Greg Muzzillo, founder of Proforma. “That is why at Proforma we offer our owners a shared resource of a $4 million sales and marketing fund to make it affordable for them to tap into award-winning marketing programs with proven results.”
Two campaigns recognized by Graphic Design USA for exceptional packaging include the “Viewfinder,” a vintage-inspired marketing campaign, which features a View-Master with customized reels, packaged in a full-color corrugated box. The second piece recognized was a direct mail campaign that was strategically designed to have the packaging match the look and feel of the featured promotional product inside, utilizes sleek spot UV printing and a satin touch exterior. This packaging comes vacuum sealed to keep the box in mint condition through shipping.
A quarterly mini-promotional product mailer was also recognized in the competition. This piece, available digitally and in print, provides owners with a timely and relevant way to touch base with clients and prospects with seasonal promotion ideas.
“Our internal marketing team is continuously working to develop fresh and creative campaigns to help our owners get into more qualified selling situations, more often,” says Deanna Castello, Proforma’s chief marketing officer. “I’m proud that our team has been recognized for the concepts, messaging, promotional components and packaging of these programs for 10 consecutive years.”
Graphic Design USA sponsors design competitions that spotlight areas of excellence and opportunity for creative professionals. The American Inhouse Design Award is a showcase for outstanding work by in-house designers.