Independence, Ohio, distributor Proforma (PPAI 196835) has again joined TOMS, a retailer of shoes, sunglasses, apparel and more, in the retailer’s “One for One” mission. Last year, Proforma supported the program by providing gift cards to all Proforma Support Center team members and with every purchase, a person in need received a critical care item. This year, Proforma took it a step further and has provided local families in need with TOMS gift cards. Now, people who may not typically be able to give back themselves during the holidays are able to pay it forward.

“TOMS is built around a powerful business model that makes charitable giving a core value and the foundation of the organization,” says Deanna Castello, Proforma chief marketing officer. “In 2015, we joined them in that mission. This year, we are empowering even more people, people who may not ordinarily be able to be a part of the cycle of giving, and allowing them to be a part of this important movement.”

Proforma’s Support Center team members have also collected more than $3,000 in cash and gifts for several Cleveland-area underprivileged children, in addition to the $100 TOMS gift card each child will receive.


“While the majority of Proforma’s charitable giving takes place around the holidays, our team members are working year-round to raise money for those in our community that need it the most,” says Kathy Mayo, Proforma’s director of human resources. “The TOMS project has been especially fun, as we have given the families we donate to the opportunity to choose their TOMS products and support the initiative that resonates the most with them.”

The TOMS initiative is just one way Proforma gives back. Team members raise thousands of dollars each year for various charities and community outreach projects such as volunteering at a local Ronald McDonald house, sending care packages to troops overseas, delivering teddy bears to a local children’s hospital and more.