Print Appeal Acquired By Party City
Supplier Print Appeal (PPAI 467685), headquartered in Dallas, Texas, has been acquired by party goods company Party City Holdco, Inc. Under the terms of the agreement, Party City has purchased a 60-percent interest in Print Appeal valued at $2.8 million, with an agreement to purchase the remaining interest over the next four to five years.
"The acquisition of Print Appeal gives Party City vertical entry into a large and highly fragmented market for personalized products," says Party City CEO Jim Harrison. "With the growing 'selfie' trend and aim for individual expression, party goers, party hosts and U.S. consumers, in general, want to look unique with personalized costumes, accessories and tableware. Print Appeal's broad product portfolio is a perfect fit with our business and that trend."
Print Appeal was founded in 2001 by Jon and Nicole Hendricks. Harrison adds, “This acquisition supports our North American consumer products growth efforts in the area of personalized and promotional products. We welcome Jon and Nicole and the members of Print Appeal to the Party City family."