Advertising Week, which takes place next week in New York City, sits at the center of a Venn diagram of marketing, branding, advertising and technology. The event draws professionals from around the country for four days of educational programming, learning, special events and networking.

PPAI, a long-time participant in Advertising Week,  is presenting “Get In Touch! Connecting People With The Brand” featuring Johnny Earle, the founder of t-shirt brand Johnny Cupcakes.

During the session at 9:45 am on Wednesday, September 27 at B.B. King NYC, Earle will discuss how attention to detail, experience, loyalty and putting people 'in touch' with the brand through promotional products builds successful campaigns that help companies connect with clients, the community and consumers.

A t-shirt signing will immediately follow his seminar, with attendees receiving a JC@Advertising Week t-shirt and other special gifts from PPAI.

Complimentary tickets can be reserved on a first-come, first-served basis while supplies last. As a special offer for PPAI members, members can receive a 20-percent discount to attend Advertising Week, September 25-29, on a Delegate or Super Delegate pass using promo code PPAI20OFF.