PPAI’s Barnett Joins AAF Chapter To Discuss The Millennial Market

PPAI Diversity Development and Engagement Manager Seth Barnett was on the road last week, traveling to Melbourne, Florida, to speak at a meeting of the American Advertising Federation’s Space Coast Chapter.

The event was attended by advertising, sales and communications professionals working within Florida’s Space Coast region, and Barnett spoke to them on addressing the nuances of the Millennial market. In his presentation, Barnett gave examples of brands that uniquely stand out among Millennial consumers and the reasons for those brands success, and as part of a group discussion, he shared advertising and marketing-specific best practices for Millennial communication, including social media and online success factors.

filed under industry-news | may-2017
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Comments (1)
Catherine Bell/Geiger
May 9, 2017

He was awesome as usual. We received a lot of positive feedback from our members. You can always judge a meetings success if there are a lot of questions and interaction. I would highly recommend Seth Barnett to come and speak at your next sales/organization meeting.

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