Four regional associations—The New England Promotional Products Association (NEPPA), the Virginia Promotional Products Association (VAPPA), the Chesapeake Promotional Products Association (CPPA), and Three Rivers Advertising Specialty Association (TRASA)—have joined the redesigned SAGE Affiliate Program. The customized program is designed to give industry regional associations and their members special benefits from SAGE through access to business management products and services for members and the association.

“We are continually evaluating our affiliate program and searching for the best opportunities to support regional associations, which play such a vital role in our industry,” says Jarod Thorndike, director of strategic relations at SAGE. “We are pleased to find new ways to offer even more benefits and services to our affiliate associations and their members.”

SAGE offers members a choice of Business Suite Packages, special product bundles providing product research solutions on all major platforms, online product searching for clients, a custom website, virtual showrooms and SAGE Total Access subscriptions. The Total Access subscription consists of SAGE Online, the product research and business management solution; SAGE Web, the browser-based platform to access SAGE products from any device with web access; and SAGE Mobile, the full-featured mobile application for iOS and Android devices.

Members can select a Business Suite Package of two, 10 or 25 user licenses depending on the number of users they need. As SAGE Affiliates, members of NEPPA, VAPPA, CPPA and TRASA are eligible to receive special pricing on the Business Suite Packages as well as savings on their first SAGE Total Access subscription license. As part of the relationship, NEPPA, VAPPA, CPPA and TRASA corporate offices will also utilize SAGE products and services to help manage the association.

Thorndike adds, “We couldn’t be more excited to partner with our regional associations and provide their members with access to leading-edge business management solutions for every aspect of their operations. SAGE is a huge supporter of regional associations, and the SAGE Affiliate Program is one way we can show it.”

Patti Ward, executive director of TRASA, says, “Part of our mission is to pursue first-tier business-building resources for our members, and this relationship with SAGE allows us to facilitate real-world, bottom-line results for our members.”

NEPPA, VAPPA, CPPA and TRASA members who are SAGE subscribers should contact SAGE to learn more about custom offerings, effective as of the next renewal. New association members who add SAGE services can be informed of their options by noting their specific association membership on their application. To learn more about the SAGE Affiliate Program, visit