To continue providing its clients with the custom products they are looking for amidst the supply chain challenges, NC Custom (PPAI 111622, S7) recently announced a major investment to grow its health, beauty and hard goods category. As part of a new strategic plan to partner with U.S. manufacturers to combat the uncertainties of overseas sourcing, the investment is aimed at reducing production times, amplifying capabilities and growing capacity by more than 50%.

The move is expected to create a more streamlined production process for Lanco, an NC Custom brand within the supplier’s wellness line, which includes products such as hand-sanitizer, lip balm, candles, mirrors and first-aid kits. The announcement also follows NC Custom’s acquisition of ACE USA, a supplier of hard goods and accessories serving the outdoor, travel and leisure markets, in December.

“In this unstable supply chain environment, it’s so important to have a trusted USA manufacturer as your one-stop source,” said David Miller, president of NC Custom, in a statement. “Due to the strength of the Lanco products in the health and beauty category, and as a leader in the manufacturing of these items in the promotional marketplace, we felt it was critical to strengthen our infrastructure and resources to support the needs of the industry in having a reliable, USA-made supply chain source.”

As a result of the supplier’s focus on domestic sourcing, thus far, it has launched its new Scent-sational product line, which incorporates themed scents and packaging across its edible and wellness categories. Some of these scents have included gingerbread, vanilla, black cherry, white tea and ginger, and sugar.

“We believe there is going to be a long-term initiative to elevate cleanliness among the workplace and in our communities, and sanitizer is a great long-term investment,” Lance Stier, CEO of NC Custom, said in the statement. “Furthermore, we believe that lip balm and other filling and batch-making categories have tremendous long-term growth potential as we focus on health and wellness.”