Movie Night Must Haves Ahead Of Landmark WarnerMedia and Discovery Merger
Nowadays, every night is a ‘movie night.’ According to the U.S. Bureau of Labor Statistics, watching TV was the most popular leisure activity in 2020. Every day, the average American watched over three hours of TV, up 19 minutes per day compared to 2019.
Each week, consumers look forward to new episodes of their favorite shows. At the end of 2021, HBO and HBO Max grew to a combined 73.8 million subscribers globally, up more than 13 million a year prior, says Adweek. The high-profile return of award-winning show Succession along with the highly anticipated Sex And The City reboot, And Just Like That, had subscribers soaring and the internet buzzing. 2021 added the most subscribers of any year in HBO’s history.
This record-breaking year comes just ahead the monumental WarnerMedia and Discovery merger. Announced in early 2021, the two companies will soon combine their media assets to create a new streaming-centric media company, named Warner Bros. Discovery. AT&T CEO John Stankey told Adweek the company is “moving into final preparations.” In the deal, AT&T will receive $43 billion cash and debt securities, and WarnerMedia will be spun off and combined with Discovery.
The deal is the first major merger since Viacom and CBS recombined in December 2019. The media landscape will reshape once again once the WarnerMedia division—which includes Warner Bros., HBO, TNT, TBS, CNN, Cartoon Network and HBO Max—combines with Discovery’s portfolio—which includes Discovery, HGTV, TLC, ID, Food Network, OWN, the upcoming Magnolia Network and Discovery+.
As millions stay home to watch their favorite shows, marketers are using branded promotional products to connect with fans. In 2020, WarnerMedia’s marketing team curated a kit filled with promotional products to create buzz for HBO’s new show, Lovecraft Country.
Here are four movie night must-haves that are perfect for all TV lovers.
Movie Night Products
Create a picture-perfect movie night at home with this movie night mailer box. Each box includes four bags of popcorn and snacks, four bags of assorted cookies, nine movie theatre candies, two bags of microwave popcorn and four empty grease-resistant popcorn bags.
Midnite Snax / PPAI 113793, S3 / www.midnitesnax.com
Perfect for cuddling up on the couch, add this micro mink Sherpa blanket to your client’s next campaign. Made of 100% polyester faux mink, this deluxe double layer blanket has soft velour polyester faux fur on one side and a cozy lambswool Sherpa on the other.
Prime Line / PPAI 112744, S12 / www.primeline.com
Transform your end user’s experience with portable compact mini projector. This small, compact projector only weighs 10.4 pounds and is compatible with TV stick, laptop, USB drives, DVD player, tablets, and smartphones (adapter sold separately) to play cartoons, movies and display photos. Recipients can create a cinema-like atmosphere nearly anywhere.
Hirsch Gift, Inc. / PPAI 221823, S10 / www.hirschgift.com
Designed to be a favorite amongst movie lovers, this movie night gourmet popcorn gift set is packed with fun and flavor, including non-GMO project verified kernels with multiple seasonings, sure to please any craving. A W&P popcorn popper is also included. The food items are packaged inside of an eco-friendly box.
Gemline / PPAI 113948, S11 / www.gemline.com