Most Small Businesses Have Yet To Adopt Digital Marketing
Most U.S. small businesses do not engage in digital marketing, B2B research firm Clutch reports, and they often cite the expense and inexperience with the associated tools and strategies for why they don’t. However, of those that do, 82 percent believe it is critical to their success.
Clutch’s research found that 44 percent of small businesses engage in digital marketing and that of those that don’t, 70 percent plan to implement a digital marketing plan by 2017 or later. For those moving into digital marketing, social media is the first stop for 75 percent of them. Of the platforms available to them, Facebook (89 percent), Twitter (49 percent), and LinkedIn (42 percent) are the most popular.
In compiling its data, Clutch surveyed 352 owners and managers of small businesses in the U.S. The majority of respondents represented businesses with one to 10 employees and less than $1 million in annual revenue. The full results of the study can found here.