The largest distributor in the promotional products industry, Sterling, Illionis-headquartered HALO (PPAI 106462, D15) held Breakthrough Summit 2022, the company’s national sales meeting June 20-24 at the Grand America hotel in Salt Lake City.

The event is the largest distributor-hosted trade show in the industry

Breakthrough Summit 2022:

  • More than 600 HALO selling professionals and industry suppliers attended the event along with HALO management and staff.

  • The event included “Impression Sessions” with key HALO preferred suppliers, training programs on HALO’s selling tools, and a sustainability program.

  • Held in the city of the 2002 Winter Olympics, Breakthrough Summit featured an “Olympic-themed trade show” with 150 of HALO’s suppliers along with non-industry brands that sell through HALO. It closed at the University of Utah Rice Eccles Stadium, which hosted the winter games’ opening ceremonies two decades ago.

What They’re Saying:

  • “The Breakthrough Summit was our best meeting yet,” says Marc Simon, HALO CEO. “Our selling team left highly informed and inspired for the second half of the year, and our preferred suppliers laid the foundation for continued strong growth with innovative new products and exclusive selling tools for our team.”

  • “The energy and ideation will inspire our team as we move into the most robust selling period of the year,” says Jim Stutz, HALO executive vice president of sales and marketing. “We had several new preferred suppliers participate, combined with the industry’s largest suppliers, to provide an abundance of new products and selling strategies for our team. We couldn’t be more enthused about the opportunities this will create with clients the balance of the year.”

  • Paul Bellantone, HALO senior vice president of customer experience and former president and CEO of PPAI, said the event was perfectly executed. “The pre-event communication to both suppliers and distributors helped create an on-site experience that highlighted relationship building with our key partners,” he said. “It was a huge win for our sales team, our suppliers, and, ultimately, our organizational growth.”