In Memoriam: Jay Shucart

Jay Shucart, president of distributor Advertising Premium Sales, Inc. in St. Louis, Missouri, passed away on May 2 after an illness. He was 73.

Shucart joined the family business, founded by his father in 1962, after graduating from Southeast Missouri State University in 1970, and became president upon his father’s passing. Shucart’s son, Mathew, will now take the helm at the third-generation distributor.

An active volunteer leader at Promotional Products Association of the Midwest (PPAM) for many years, Shucart served as an officer and also as president. He was also a longtime PPAI member and his friends say he never missed a PPAI Expo.

“I have many memories of Jay, his contagious smile, his down-to-earth take on the industry and his ability to cut through the small stuff. I will always remember him as a friend, a confidant, a mentor to many and one of the good guys,” says Margie Price, MAS, former owner of Premiums Plus, Inc. and a long-time friend. “He carried the banner of PPAM and PPAI. I will miss him but am grateful to have known him and for getting to know the family—the Shucarts are dear to me.”

Chuck Pecher, president of Skinner & Kennedy in St. Louis, remembers Shucart as a great guy and someone people would call for advice. “In his own quiet way, Jay was quite an influencer in our industry,” he says. “He was a wonderful mentor to a lot of people.”

Shucart is survived by his wife of 48 years, Sheila, son Matthew, daughter Heather and five grandchildren.

The funeral will be held at noon CT on May 5, 2021, and will be viewable on Zoom (limited to the first 100 viewers) at this link.

The family has requested donations to the St. Louis Men’s Group Against Cancer, 12951 Olive Boulevard, St. Louis, Missouri 63141.

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Comments (6)
Kim Reinecker
May 5, 2021
God bless, Jay. You were one of my faves. I learned a lot from you and will always appreciate that! Loved spending time with you and Sheila years ago when I still called on St. Louis. You two were blessed to have each other. Hugs to Sheila and the kids.
Les Dorfman
May 5, 2021
Jay was one of my all time favorites. Anytime I came to the office he would always attend my sales meetings, and then we would talk about the Industry. One of the all time greats! Jay will be missed! My heartfelt condolences to the family.. RIP!
Tony Tuso, MAS
May 5, 2021
Jay you were a great Mentor to me. I always loved hearing you and Brad Adolph yelling my name down the isle at many shows. What a blessing you were to our industry. I still have the shoe covers you gave me when I first called on you back in 1989.
Michael Kogutt
May 4, 2021
Rest In Peace Jay. I enjoyed our friendship for many years and at many shows. I was so looking forward to seeing you down in Mazatlán this year. May his memory be a blessing to all that knew him.
Matt Shucart
May 4, 2021
Actually not limited to the first 100 viewers. It has been extended to 500 for this.
Murray Siegel
May 4, 2021
RIP Jay. Always enjoyed talking to you at shows. A class act all the way around.
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