HALO Branded Solutions Recognized In ANA’s B2 Awards
ANA Business Marketing, the business-to-business arm of the Association of National Advertisers, recognized distributor HALO Branded Solutions with awards in eBusiness Strategy and New Customer Acquisition. The B2 Awards were awarded to top-performing business-to-business marketers in large and small organizations.
HALO was selected among several hundred submissions from hundreds of companies across the country. In the award applications, its "hybrid" approach to sales was highlighted—a combination of HALO's relationship-based sales force with e-commerce functionality for online sales and lead generation.
"We are honored to bring home these two prestigious awards highlighting our unique business model," says Jamon Heller, director of HALO e-commerce. "This recognition reflects an ever-adapting strategy to blend HALO's skilled sales staff into the growing e-commerce world of promotional products."
The awards were presented at the annual B2 Awards Gala held during the 2017 Masters of B2B Marketing conference presented in May by ANA's Business Marketing Association.