Loco Gifts and Gear offers branded wearables and a few extra-special hardgoods designed by known Latino creatives, inviting fans to celebrate the company’s rich cultural heritage.

El Pollo Loco, a Mexican-style restaurant chain based in Costa Mesa, California, recently opened its first-ever ecommerce store. The store, Loco Gifts and Gear, offers branded wearables and a few extra-special hardgoods designed by known Latino creatives, inviting fans to celebrate the company’s rich cultural heritage.

The store offers t-shirts, board shorts, trucker hats, skateboards, a tote bag, surfboard and lowrider bike. The products were designed in collaboration with David Flores, an artist, muralist and product designer known for his stained glass and mosaic style; Manny Silva, owner of Manny’s Bike Shop in Compton, California, and a designer of custom lowrider bikes; and Rick Massie, owner of Massie’s Ding Repair in Venice Beach and a designer of custom surfboards.

The items are available in limited quantities while supplies last on a website created especially for the store: locogearandgifts.com. The apparel is decorated in a black-and-yellow color scheme, which features cultural elements such as Mexican sugar skulls, as well as an aqua-and-yellow color scheme to reflect the West Coast feel. The costliest item available was the La Flama Bike by Manny Silva, a custom lowrider bike with flame details in the paint, handlebars and seat, as well as grill forks and cleavers inspired by El Pollo Loco’s chefs, for $7,500; it has already been purchased. Members of El Pollo Loco’s digital rewards program were given early access to the online store.

The design details tied together the restaurant’s cuisine and Mexican roots, as well as its Los Angeles presence; a marriage of the two cultures. El Pollo Loco is based in Orange County, but was founded in Guasave, a city in Sinaloa, Mexico. The restaurant has strong ties to LA, which is home to the most El Pollo Loco stores of any U.S. city—31, to be exact. Going back even further, from 1821-1845, L.A. was part of Mexico. And connecting it all together, lowrider bikes first became popular in California in the 1960s, and have grown into a symbol of both West Coast and street culture—and Silva was the one who brought lowriders from Mexico to L.A. in the ’60s.