Toronto, Ontario-based promotional products business and sales software provider commonsku (PPAI 552077) has released the schedule and content for skucon, the one-day virtual experience the company is hosting on Thursday, January 7.

The conference runs 11 am – 6 pm ET with a skucon social hour held afterwards from 7 – 8 pm ET. The day’s education begins with marketing luminary and best-selling author Seth Godin as he shares insights from his new book, The Practice, and concludes with content marketing expert Ann Handley with MarketingProfs on the subject of “The Big, Bold, Brave New World of Content and Storytelling.”

The day also includes an exclusive conversation, hosted by Denise Taschereau with distributor Fairware, with Chris Miller, head of globalism with Ben & Jerry’s on the subject of “Advocacy, Activism and Transparency.” In addition, PPAI President and CEO Paul Bellantone, CAE, and ASI President and CEO Tim Andrews, will join commonsku CEO Catherine Graham to discuss “2021 and Beyond: The Future of the Industry.”

Other sessions scheduled for skucon include “A Sustainable Perspective” with Fast Company’s Elizabeth Segran; “Creating Merchandise Experiences That Connect” with LA fashion designer Mitra Khayyam; “How to Design Merch for Purpose, Mission and Values” with Maria Corpuz of Soul & Swag; “The Surprising Magic of Authenticity” with Simon Polet of Belgium-based Merchery; “Unleash the Passion in Your Influencer Marketing” with Quianne Savoy of Moore & Moore Merch; “Acceleration in the Age of Deceleration” with Gemline’s Jonathan Isaacson; “So, you want to host a virtual conference?” with Kate Masewich of commonsku; “Secrets to Successful Ecommerce and Shops” with Tracey Clingen of Genumark; “Strategic Positioning to Increase Sales” with Christa Ramus; “Optimum Operations In Uncertain Times” with Britney Godsey of Gold Bond; and tips shared by the next generation of emerging sales leaders featuring Alyssa Inkrott with Raining Rose, Porshia Carter with InTandem Promotions, and Alex Branstrator with Bagley.

Sponsors of the event include Spector & Co, SnugZ USA, Goldstar, Outdoor Cap, SanMar, Numo, Logojojo, BamBams, Chameleon Like, Hit, EMT, Maple Ridge Farms and PPAI.

To learn more or register, visit