Associated Premium Corporation Rebrands As APC
Associated Premium Corporation (PPAI 107956, D3), a promotional products distributor and sports marketing firm in Cincinnati, Ohio, has a new corporate brand identity, redesigned logo and updated website. Now known by the initials APC, these changes come at a time when the company is celebrating 40 years in business by evolving its service offerings and expanding its reach.
The new logo features a four-circle design, with APC noting that the outside circle represents the company’s integrity, while the inner three circles symbolize inspiration, innovation and imagination. Its new website improves navigation, features a robust merchandise catalog and updated, simplified messaging, while showcasing creative case histories, highlighting the full suite of services the company offers and celebrating its staff.
“While the name, logo and website have changed significantly to better represent who APC is and what we bring to market for our clients, the same great team is still in place,” says Randy Ficke, CEO of APC. “Our new identity is modern, innovative, and creative—words we use to describe not only our image but also the merchandise solutions we provide to our client partners.”