ASL Global (PPAI 625218, D11) has appointed Jessica Warwick its new vice president for the North America region. This new role was recently created as part of the Hong Kong-based distributor’s growth strategy for the region. The company has teams in 36 countries serving clients in more than 200 markets worldwide.

Warwick brings to ASL more than 16 years’ experience in the marketing services industry, particularly in the premiums spirits and beauty sectors. She will be responsible for ASL’s strategy and client portfolio in North America, driving new business and developing global client relationships across the region.

“Jessica brings with her a wealth of experience especially in premiums and packaging,” says Richard Thomson, ASL’s president for the Americas. “She has fantastic client services experience and is especially strong at establishing and nurturing relationships. At ASL, we recognize the enormous market potential and with our open, direct sourcing approach we can give companies a new and competitive alternative. I’m confident that Jessica’s industry knowledge and experience will help us to rapidly develop this market.”

Warwick adds, “It’s great to join such a dynamic team. It’s a challenging time for our customers at the moment, so I’m excited to start engaging with our clients to see where we start making a difference for them, with some fresh thinking. Cost savings and innovation are our key drivers and I’m looking forward to developing our existing and new client relationships.”