Shruti Kapoor, co-founder and CEO of Wingman, says that some sales myths can be so all-encompassing that they stall your progress and stand in the way of your overall success. In this issue of Promotional Consultant Today, we highlight Kapoor’s thoughts on six of the most common sales myths that need to be debunked right now.

On International Beer Day on August 5, places like sports bars, breweries, pubs and taverns can unite beer-lovers and celebrate those who brew and serve beer. Keep reading this issue of Promotional Consultant Today for some ideas to commemorate the occasion.

Few salespeople look forward to prospecting, but it’s an important part of sales. Julie Thomas, president and CEO of ValueSelling Associates, likes to use the A-I-M approach, which stands for anxiety, influence and motivation. In this issue of Promotional Consultant Today, we highlight Thomas’ thoughts on why this approach is so helpful in sales prospecting — and how it can help you increase engagement with prospects.

In this issue of Promotional Consultant Today, we’ve rounded up a few ideas to commemorate National Night Out on August 2.