Yesterday, Promotional Consultant Today shared three ways to show empathy and build your EQ skill as a leader, according to business author and Inc. columnist Scott Mautz. Today we'll share four more EQ tips from Mautz.

Today and tomorrow, Promotional Consultant Today will explain the role of emotional intelligence from business writer and Inc.com contributor, Scott Mautz, and how, by building this skill, you can become a more effective and respected leader.

In this issue of Promotional Consultant Today, we share four basic ways to segment your customers and prospects as a first step to developing a targeted marketing campaign, from Hitesh Bhasin, blogger and founder of Marketing91.com.

Business author Jean Chatzky recently wrote about a book, Grit to Great by Linda Kaplan and Robin Koval in which they describe resilience as one of four key elements that make up grit- and grit leads to success. In this issue of Promotional Consultant Today, we'll share their five ways to learn grit.