PC Today News

PC Today - November

Assume The Role To Make The Sale

A recent post by the Center for Performance Improvement (CPI) likened the process of developing sales presentations to an actor preparing for a role. Often, they noted, salespeople feel their approach is unnatural and rehearsed when starting out with new scripts. In this issue of Promotional Consultant Today, we'll share seven tips from CPI's executive director, Ted Ings, on how to assume the role of a successful salesperson in no time at all.