Yesterday, Promotional Consultant Today kicked off a two-part series on the change model developed by Harvard Business School professor, John Kotter. Outlined in his book, Leading Change, this model is concise and effective. PCT focused on the first four steps to build interest and momentum in change. Today, we share the remaining eight steps to take to make change happen.

John Kotter, a professor at Harvard Business School and a renowned expert on change management, designed an eight-step model for change, which is featured in his book, Leading Change. Today and tomorrow, Promotional Consultant Today will share a summary of Kotter's change model. Today, we'll discuss the first four steps.

According to workforce specialist Brad Wolff, the first step to employee engagement begins with the company leaders. We'll share Wolff's four tips to improving employee engagement in this issue of Promotional Consultant Today.

In this issue of Promotional Consultant Today, we are sharing five key points to consider when developing your 2019 plans, as according to Billee Howard, founder and CEO of BRANDthropologie.