While you might think a mistake is a guaranteed way to lose your boss' trust, you can use your mistakes to increase their trust in you. Your boss wants to know that nothing that will go too seriously wrong. If they know that you will come to them and alert them of any problems you may have caused, they don't need to look over your shoulder all the time. In this issue of Promotional Consultant Today, we share Dr. Markman's thoughts on how to make your mistakes work for you.

The sales process can often be long and tedious. When you must pitch to multiple stakeholders and win the approval of several decision makers, it makes the process that much more complex. Kison Patel, founder and CEO of DealRoom, says there are some strategies that make it easier to sell to businesses with many decision makers. We share his advice in this issue of Promotional Consultant Today.

Vanessa Merit Nornberg, owner of Metal Mafia, has discovered from more than two decades of selling that emails aren't effective at connecting with customers. In this issue of Promotional Consultant Today, we share Nornberg's thoughts on why you shouldn't rely on digital communication in the sales process.

James Harris, co-founder of Bond Street Partners and star of the hit television series Million Dollar Listing Los Angeles, says working with high-profile clients presents many exciting opportunities. The trick is to take time to understand their needs. In this issue of Promotional Consultant Today, we share Harris' tips for succeeding with customers who are considered VIPs in their companies, industries and communities.