If your organization’s management team typically excludes employees from important discussions, you might want to consider what Ferreira calls “uncomfortable inclusion.” According to Ferreira, involving the entire organization in strategy and problem-solving can reinforce synergy, cooperation and unity while cultivating better ideas and innovation. In this issue of Promotional Consultant Today, we share Ferreira’s thoughts on the three traits you can develop to embrace an inclusion approach.

To uncover how to create more inclusive sales relationships, Chang caught up with Meredith Powell, a business strategist who leads a LinkedIn course on inclusive selling. In this issue of Promotional Consultant Today, we share what Chang learned from Powell when it comes to diversifying your clients.

In this issue of Promotional Consultant Today, we share Frost’s thoughts on the seven sentences you should immediately stop using to begin your sales outreach emails.

According to Amanda Greenwood, a writer for the Sales Hacker blog, buyer personas are among the best tools sales reps can use to close a deal. By using buyer personas, sales professionals can establish the best way to approach and communicate with prospects. They also learn how to position their product and service and develop stronger connections with buyers. However, buyer personas only help when they contain valuable information and get used. In this issue of Promotional Consultant Today, we share Greenwood’s thoughts on three reasons your buyer personas may not be working as well as they could for your sales team.