PC Today News

PC Today - August

Why Strategy Is A Conversation, Not A Deliverable

Strategy isn't a one-time deliverable. For strategy to be truly effective, it must be an ongoing conversation. Andrew Blum, CEO of The Trium Group, says many companies fall short in viewing it as a process that has a beginning and an end. Many leaders create a strategy and then want to execute on it. However, in an ever-changing business landscape, scenarios and dynamics constantly evolve. Strategy must also evolve. In this issue of Promotional Consultant Today, we share Blum's thoughts on how to ensure everyone in your company is involved in the conversation about strategy.