QCA Elects David Clifton As New Board President
David Clifton, chief marketing officer at supplier alphabroder, has been appointed to serve as president of the board of directors for Quality Certification Alliance, succeeding Larry Whitney of Polyconcept. alphabroder is a QCA founding and accredited supplier. Whitney, who was recently honored by QCA with the President’s Award, will remain on the board and continue to serve on the organization’s compliance committee.
Clifton has served on the QCA board since 2013, previously serving on QCA’s Distributor Advocacy Council (DAC) committee and currently serving on the marketing committee.
"On behalf of the board, I would like to thank Larry for his dedication to the organization as board president for the last two years," says Tim Brown, MAS, executive director–operations of QCA. "He deserves recognition for what he has accomplished in the role, and we are pleased that David has agreed to take on this additional responsibility of leading the organization forward as we embark on new campaigns to increase end-buyer brand safety awareness.”
In 2017, QCA shifted its marketing focus toward creating brand safety awareness among end buyers of promotional products. Clifton’s marketing background is expected to help position QCA for increased visibility and acceptance both inside and outside the industry.
Clifton says, “I am honored to have been elected to serve as president of the QCA board of directors. QCA’s focus on driving brand safety through responsible sourcing is central to the sustained growth and expansion of our industry.”