Facilisgroup (PPAI 493664), a business service member that provides technology services for promotional product distributors and suppliers, has announced the hiring of Matthew Cromar as the company’s new chief product officer.

  • Cromar brings with him 25 years of experience building enterprise software for multiple companies.
  • He comes to Facilisgroup from Legion Technologies where he worked in product marketing.

“We are excited to welcome Matt Cromar to Facilisgroup and its community,” says Chris Lee, president of Facilisgroup. “Taking the new role of chief product officer, Matt has a wealth of experience in supporting the launch and development of technology products across a range of business sizes and industries and will add significant expertise to the existing, well-established team.”

The Role Of Chief Product Officer

In his new role, Cromar will lead Facilisgroup’s product strategy going forward, while focusing specifically on the management and evolution of specific programs such as Syncore, a cloud-based software solution, and Commercio Stores, an online stores solution for promotional product distributors.

  • As chief product officer, he will report directly to Lee.

Facilisgroup has an extensive partner network in the promotional products marketplace and Cromar will be tasked with ensuring that its members are getting enhanced value out of the partnership through technology.

“I'm thrilled to join the team at Facilisgroup as chief product officer," says Cromar. “There’s a clear opportunity to add value for our new and existing distributor partners and preferred suppliers by leveraging our strong core products and extending our history of innovation. With our exceptional team, I'm confident we will deliver technology that empowers mutual success like no other in the industry.

“I don't think you'll find a better-suited team elsewhere to deliver such impactful technology for our community's mutual success.”