The Pro Towels (PPAI 112755, S10) and Superior Decorating brands have entered into a strategic alliance with EG Threads (PPAI 530349, D2), a full-service apparel decorator and screen printer in operation for the past 20 years. Originally located in Sacramento, California, ithas recently relocated most of operations to Las Vegas, Nevada. This alliance will combine resources, knowledge and experience to expand the capabilities of both companies.

Superior Decorating will now be utilizing EG Threads’ high-knowledgeable team and their 20 years of experience in elite, apparel decorating. This new venture will not only allow Superior Decorating to continue to grow their business, but also gives EG Threads access to the large product line and selection that Superior Decorating and Pro Towels currently offers to the promotional industry.

“We are so excited to be working with EG Threads. Our decorating capabilities have always been strong but with this new alliance, we will be taking the decorating business to a new level,” says Keith Lofton, vice president of sales for Pro Towels and Superior Decorating.