HanesBrands Announces New Printwear Group Name, Upcoming Virtual Shows

HanesBrands’ Printwear Group has been renamed Brandwear United, reflecting the Winston-Salem, North Carolina, company’s portfolio of sustainably focused brands—Hanes, Champion, Alternative and ComfortWash—and a now unified and expanded team representing all brands. HanesBrands operates in the promotional products industry as suppliers Hanes/Champion/ComfortWash (PPAI 191138, S10) and Alternative Apparel (PPAI 217134, S5).

“Our customers can find great options for nearly every need in this channel—from workwear, fanwear and teamwear to school and event‐specific apparel—and our new name reflects this collective strength,” says Michael Johnson, director of marketing for Brandwear United. “And we’re excited to launch our 2021 virtual events under this name.”

Brandwear United will host regional virtual expos—United for a Better ’21: Better Brands, Better Colors, Better Tomorrow—to introduce new programs and styles to customers in a smaller group setting designed to foster two‐way discussion. The events will be held January 25‐28. All Expo Direct-2-You participating distributors will receive sample kits featuring key styles.

“Nothing beats face‐to‐face meetings, but these intimate sessions will give our customers an opportunity to interact closely with us while learning more about this year’s trends, products and promotions,” adds Johnson. “We strive to develop strong personal connections with all of our customers.”

filed under January 2021 | HanesBrands
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