Europe’s PSI Show Moves To Fully Virtual In 2021

The PSI Show, Europe’s largest promotional products trade show, and its accompanying PromoTex Expo and viscom shows, which were rescheduled last year from January to May 2021, will now take place entirely online. Under the name "PSI Digital," the three trade shows for the promotional products, textile and finishing industries will offer a live and on-demand online program on May 19-21. In addition, there will be a “Digital Friday” on every second Friday of the month beginning in June through the next in-person PSI show planned for January 11-13, 2022 at the Düsseldorf Exhibition Centre in Düsseldorf, Germany.

"We know how important it is to bring the promotional products industry together for a much-needed face-to-face exchange. However, pandemic restrictions and delays in vaccine programs are not providing the required security for an on-site event with physical visitor attendance in May," says Benedikt Binder-Krieglstein, CEO of organizer Reed Exhibitions Deutschland GmbH.

The decision to go virtual included development of PSI Digital, running Wednesday noon to Friday noon, that will offer a virtual trade show experience for a 48-hour period. Visitors worldwide will have access to various PSI sourcing tools, product presentations and programming including live interviews and panel discussions broadcast on "PSI TV." Online seminars, interviews and how-to videos on key industry topics will also be available on-demand.

All trade-show visitors—including non-members—will receive a free 48-hour access pass to the PSI Product, Supplier and Distributor Finder. Petra Lassahn, director of PSI, says, “This provides all visitors with the best tools for acquisition and lead generation free of charge for two days. By giving the industry a voice and a digital platform on which to exchange ideas, network and educate themselves at a European level in these difficult times, we are contributing to important community building."

PSI’s Digital Fridays will offer all participants access for one day to a broad program as well as the same sourcing and networking offers as in May.

Tickets for the digital events are free of charge and available via the online ticket shop at www.psi-messe.com.

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