ePromos Promotional Products (PPAI 212648, Platinum) – ranked the No. 19 distributor in the inaugural PPAI 100 – has announced that Heather Sanderson has joined the St. Cloud, Minnesota-based firm as its new vice president of sales.

With more than 20 years of experience in the promotional products industry, Sanderson cited ePromos being a certified Women’s Business Enterprise National Council (WBENC) company as one of the reasons she joined.

“The benefits of being a female-owned business are immense,” Sanderson says. “Women entrepreneurs have access to federal contracts, networking, educational opportunities, new clients and business partners, and significant roles in transforming industries, contributing to the economy and empowering communities across America.”

Sanderson’s Background

Sanderson was one of the three founding members of Overture Promotions –ranked the No. 15 distributor in the inaugural PPAI 100 – where she worked in sales and operations before becoming CEO.

  • During her tenure, she helped grow the company to 150 employees and $60 million in sales.
  • At Overture, Sanderson spearheaded a strong mentorship program supporting team growth and development.
  • Like ePromos, Overture is a WBENC-certified business.


“We couldn’t be more excited for Heather to join the ePromos team,” says Adam Rosenbaum, president of ePromos. “Heather is a perfect fit for our culture and her success scaling the sales team and company during her tenure at Overture speaks to our commitment of providing best-in-industry leadership for our sales team and the expansion of our business development efforts.”

“ePromos continues to be uniquely positioned in our industry to service enterprise, mid-market and e-commerce clients,” Rosenbaum adds, “and Heather’s depth of experience will be instrumental in achieving our omnichannel growth plans.”