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Learn How To Sell Based On Value, Not Price
Yesterday, Promotional Consultant Today discussed what it means to sell value instead of price. Once sales teams are taught this, they need to practice doing it over and over again. The difference between an amateur and a professional salesperson is … Read More »
Value: What Your Customers Really Want
Today and tomorrow, Promotional Consultant Today takes a close look at selling value, starting with learning how to create a value proposition that’s different from the competition. Read More »
Can You Find The Buying Issue?
There’s a point of debate about Promotional Consultant Today’s Feature Friday. One common trait to both great debaters and great salespeople is their ability to find this primary issue and to highlight it in such a way that they win … Read More »
The Case Of The Case Study
There comes a point in the sales cycle where the potential customer makes a decision. It’s the point where he or she teeters from undecided to decided. It’s the tipping point where a prospect becomes a customer. How do you get a customer to the tipping point? Read More »
Four Ways To Destroy An Employee’s Work Life
Teresa Amabile and Steven Kramer have spent the past 15 years studying what makes people happy and productive at work. In doing so, they’ve also learned quite a bit about how bosses can contribute to making work miserable for employees. Read More »
Know A Workplace Bully?
Have you ever been in a workplace situation where a co-worker consistently criticizes your work or reminds you of your mistakes? Have you ever experienced a co-worker spreading lies or excluding other co-workers from meetings or projects? If you’ve experience hostility or verbal aggression, then you’ve experienced workplace bullying. Read More »
Tame Disruptive Behavior At Work
Harsh, disruptive behavior in the workplace can be costly to a company, but it happens more often than you think. Whether it’s a tyrant manager or other situation, workplace bullying is also stifling to production and sales.
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Hiring The Steve Jobs Way, Part 3
All week, Promotional Consultant Today has revealed top tips for hiring the right employees. We wrap up our series today with more hiring tips as defined by Steve Jobs, founder of Apple Inc., who was very successful at hiring the … Read More »
Hiring The Steve Jobs Way, Part 2
During his career at Apple, Steve Jobs personally interviewed more than 5,000 applicants. He and his executives considered very different qualities in people than most business owners do. When you thoroughly analyze Apple’s philosophy of hiring, you find out that … Read More »
Hiring The Steve Jobs Way, Part 1
This week, Promotional Consultant Today is taking a look at the art of interviewing and hiring the right people. Current statistics suggest that on average, hiring the wrong person for the job costs an organization at least two and a … Read More »
