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How To Stay Professionally Competitive
To stay competitive you need to continually update your knowledge and skills. Promotional Consultant Today shares steps for determining your strengths and assessing what and when you need further professional development. Read More »
Putting Power In The Marketing Plan, Part 2
Yesterday, Promotional Consultant Today shared five key components of a marketing plan: Market research, target market, product description, competitive research and mission statement. Today we continue with our part two reminder of key components of an effective marketing plan. Read More »
Putting Power In The Marketing Plan, Part 1
If you’re thinking about developing a marketing program, you need to begin with a marketing plan. Every business needs to begin with a well-structured plan that is based in thorough research, competitive positioning and attainable outcomes. Today and tomorrow, Promotional Consultant Today shares these basic tips for developing a marketing plan. Read More »
An Expert Who Speaks Or An Expert Speaker?
When you need to bring in a speaker for your company or association event, you have two choices on the kind of presenter to hire: an expert who speaks or an expert speaker. An expert who speaks has real-life experience in relation to the topic. In contrast, an expert speaker may have done research on the topic and may have a lot of book smarts, but can’t offer a personal perspective. Since hiring the wrong speaker can cripple your event, Promotional Consultant Today shares these steps to ensure you make the best decision possible. Read More »
Expecting The Unexpected
Yesterday, Promotional Consultant Today discussed two ways to prepare for the unexpected: Value the experience of others and rethink training. Read More »
PPB Newslink June 11: Industry Responds To Scrutiny Of IRS Promotional Products Spending
Last week, the U.S. Treasury Inspector General for Tax Administration (TIGTA) released its report on a 2010 IRS conference, citing instances of IRS conference planners not following established procurement policies. Included in this report were detailed accounts of IRS purchases of promotional products. Read More »
Industry Responds To Scrutiny Of IRS Promotional Products Spending
Last week, the U.S. Treasury Inspector General for Tax Administration (TIGTA) released its report on a 2010 IRS conference, citing instances of IRS conference planners not following established procurement policies. Included in this report were detailed accounts of IRS purchases of promotional products. Read More »
PPEF Awards 97 College Scholarships
The Promotional Products Education Foundation (PPEF) has sent letters of congratulations and notices of scholarship awards to 97 students across the country. Sixty-eight new and 29 renewed scholarships totaling $100,000 were awarded to outstanding promotional products industry employees or their children who displayed remarkable academic achievement, extracurricular participation and community service. Read More »
Organizations, Industry Companies Reach Out To Those Affected By Oklahoma Tornadoes
Efforts to provide relief to the families and businesses affected by last month’s tornadoes in Moore, Oklahoma, have come from across the promotional products industry, as well as from a number of organizations associated with PPAI. Read More »
Fey Promotional Products Group Completes Molenaar Acquisition
Fey Promotional Products Group (UPIC: FEY) has completed the acquisition of Molenaar, LLC (UPIC: MILINE) first announced in April. Read More »
