Latest Articles

Why Training May Not Bring The Changes You Expect – December 1, 2016

Karin Hurt, author of the leadership book Winning Well, says that when organizations find something that needs to be improved or changed, they often rush to conduct training. But, she notes, training doesn’t work in a vacuum. It takes more than just the training session to make the training work. In her post, “Six Reasons Your Training Isn’t Working,” Hurt offers reasons why the training you invest in might not have the greatest impact possible, as we share in this issue of Promotional Consultant Today. Read More »

PPB Newslink December 1: Future 100 Report Charts Trends To Watch In 2017

For a look into what’s in store for the year ahead, marketing communications service provider J. Walter Thompson’s Innovation Group has released its third annual Future 100 report, taking a broad look at emerging consumer behavior and new opportunities for brands. Read More »

Future 100 Report Charts Trends To Watch In 2017

For a look into what’s in store for the year ahead, marketing communications service provider J. Walter Thompson’s Innovation Group has released its third annual Future 100 report, taking a broad look at emerging consumer behavior and new opportunities for brands. Read More »

Delta Apparel Releases Fiscal 2016 Fourth Quarter, Year-End Results

Supplier Delta Apparel, Inc. (PPAI 188431) has announced its fiscal 2016 fourth quarter and year-end results, reporting that all of its businesses, with the exception of Junkfood Clothing, experienced sales growth during the fourth quarter, ending October 1. Read More »

Marketers Turn To New Technology, Data Integration For Cross-Channel Campaigns

Research suggests that marketers are beefing up aggregation of data and pursuing deeper integration of marketing technologies as principal solutions to their cross-channel challenges. A study by The Data & Marketing Association (DMA) and strategic consulting firm Winterberry Group found that 72 percent of marketers indicate their organizations are pursuing cross-channel recognition, but only nine percent recognize customers across media channels on a consistent basis. Read More »

Industry Suppliers Share Their Holiday Schedules

PPB Newslink is collecting a comprehensive list of suppliers’ hours and closures during this holiday season as PPAI has received a number of requests recently regarding industry companies’ schedules. Several industry companies across the country have already provided their schedules, and we are publishing an updated list in PPB Newslink throughout the month of December. Read More »

PPAI’s Barnett Joins TRASA Board Planning Session, Discussion On Attracting Young Professionals

In November, PPAI Diversity Development and Engagement Manager Seth Barnett participated with the board of the Three Rivers Advertising Specialty Association (TRASA) to discuss its 2017 strategic plan. Part of a larger strategic discussion, Barnett contributed his insights to the board’s focus on attracting and engaging young professionals in the industry as part of next year’s plan. Read More »

December Webinars Explore Customer Service Practices And More

PPAI’s December webinars take a look at customer service best practices and the outcome of the 2016 election. The Association’s education schedule features a wide range of ideas, updates and other topics important to promotional products industry practitioners. Read More »

GAPPP Honors Its Volunteers At Past President’s Dinner

The Georgia Association of Promotional Products Professionals (GAPPP) held its first Past President’s dinner on October 6 to honor the legacies of several of its volunteers. The dinner is planned to be an annual event. The association also inducted the late Janelle Nevins into its Hall of Fame. Read More »

New Directors Join PPAChicago Board

Promotional Professionals Association of Chicago (PPAChicago) has welcomed Ben Turry of Leader Promotions, Dawn Ruler of Geiger and Matt Staff of Logomark, Inc. to its board of directors, effective January 1, 2017. In addition, Matt Gallegos of Staples, Colleen Krause of Summit Group and Bob Notter return to the board for a second term. Read More »

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