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PPB Newslink February 10: Expo Exhibitors Donate $36,000 In Products To Schools In Need

Volunteers and staff from the Kids In Need Foundation and its Las Vegas-based affiliate Teacher Exchange collected 17 pallets of donated promotional products from 76 exhibitors at the close of The PPAI Expo 2016 in January. The donations represent a retail value of more than $36,000. Read More »

Expo Exhibitors Donate $36,000 In Products To Schools In Need

Volunteers and staff from the Kids In Need Foundation and its Las Vegas-based affiliate Teacher Exchange collected 17 pallets of donated promotional products from 76 exhibitors at the close of The PPAI Expo 2016 in January. The donations represent a retail value of more than $36,000. Read More »

HanesBrands Reports Record 2015 Net Sales Despite 4th Quarter Decline

In its fourth-quarter and full-year 2015 financial results, HanesBrands has reported a third consecutive year of record net sales and adjusted operating profits. The company’s net sales increased eight percent to $5.73 billion for the year ending January 2, 2016, while 2015 core sales in constant currency were essentially flat compared to the prior year. Fourth-quarter net sales decreasedseven percent, while core sales in constant currency decreased five percent. HanesBrands participates in the promotional products industry as apparel supplier Hanes/Champion (UPIC: HBIINC). Read More »

Businesses Slow To Adapt To New Marketing Challenges

Businesses have been slow to adapt their marketing efforts to new challenges, reports content marketing firm Skyword and market research consultancy Researchscape International in their examination of marketing trends, “A Study In Brand Transformation.” Surveying 190 marketing leaders at B2C and B2B organizations, they found that only 38 percent of enterprise brands have restructured their marketing teams to overcome new marketing challenges. Read More »

One In Two Americans Will Be On Facebook This Year

More than half of the U.S. population is expected to be on Facebook in 2016. In its latest social network usage forecast, eMarketer predicts that 50.3 percent of Americans will be on Facebook at least once a month in 2016, up from 49.3 percent in 2015. The digital marketing research firm expects Facebook to remain the most popular social network through at least 2020, the end of its forecast period. Read More »

HALO Awards Account Executives, Names Supplier Of The Year, At PPAI Expo 2016

HALO Branded Solutions (UPIC: HBS) held its annual awards gala at the Four Seasons Las Vegas Hotel during The PPAI Expo 2016. The Sterling, Illinois-based distributor honored the achievements of more than 250 top account executives at the event, and presented its 2015 Supplier of the Year and 2015 Supplier Representative of the Year awards. Read More »

Vistaprint Wins Best Video Award From Ad Age

Distributor Vistaprint (UPIC: V565755) won Best Video for “The Postcard” in Advertising Age’s 2016 B-to-B Best Awards. The awards recognize the most innovative and creative work produced by B2B marketers and their agencies across all media. Campaigns were judged by Ad Age editors on their creative merits. Read More »

Email Tips From A Google Insider – February 4, 2016

However, if you use Gmail either for work or personal email, you are in luck. Promotional Consultant Today shares these tips from former Google employee Rodolphe Dutel on little-known Gmail features that can help improve your email use. Read More »

Steps To Create A Quality Podcast, Part 2 – February 3, 2016

Yesterday, Promotional Consultant Today provided the first six of Jay Baer’s 12 steps to creating the killer Podcast , ending with recording the show. Today’s edition concludes with the final six steps to create a great podcast that will resonate with your audience and position your brand as a thought leader. Read More »

Steps To Create A Quality Podcast: Part 1 – February 2, 2016

Social media expert Jay Baer offers his readers 12 steps to creating the killer podcast. See the first six below and the next six in tomorrow’s edition. Read More »