Latest Articles

A YouTuber’s Guide to Marketing – September 29, 2014

How have five-star YouTubers gained a subscriber base of millions? It comes down to these simple points that any marketer can implement, as we reveal in Promotional Consultant Today . Read More »

When Price Is Not A Valid Answer – September 26, 2014

In yesterday’s Promotional Consultant Today, we looked at three key strategies for managing the price objection:
Positioning. We wrap up the week with these additional strategies for overcoming the price objection Read More »

PPB Honors 2014 Rising Stars At NALC

PPB magazine honored its 2014 Rising Stars in a ceremony on the opening night of the PPAI North American Leadership Conference, August 10, in Boston, Massachusetts. Profiled in the August issue of PPB, this year’s honorees were: Derek Adams, Inkhead, Inc.; Brittany David, SnugZ USA; Jessica Gibbons-Rauch, CAS, Concord Marketing Solutions; Evan Krofchick, MAS+, Artmetal; Carol Moore, AIA Corporation; Jennifer Mamajek, JEM Promotional Marketing; Jon Norris, Starline, Inc.; Jill Rogers, Trimark Sportswear Group; Jim Socci, CAS, Artistic Toy; Tiffany Tarr, DistributorCentral, LLC; Brian Towne, Sunrise Identity and Tessa Trumble, J. Charles Crystalworks. Read More »

Promo Apparel Earns Priority Access For Football Fans

To build support for its brand during the 2014 NFL football season, Alaska Airlines is leveraging its spokesman agreement with Seattle Seahawks quarterback Russell Wilson by encouraging fans to wear his jersey while traveling. Throughout this NFL season, anyone wearing an official Wilson jersey will be granted early boarding access on Alaska Airlines flights departing the Seattle/Tacoma airport. Read More »

BIC Graphic Employees Take The ALS Ice Bucket Challenge

Employees at BIC Graphic’s Clearwater, Florida, facility answered the ALS Ice Bucket Challenge this summer, raising more than $2,100 for amyotrophic lateral sclerosis (ALS), also known as Lou Gehrig’s Disease, research. BIC joined a growing list of companies including Hub Pen Company, Brand Fuel and Gill Studios, that have participated in the viral challenge. Read More »

Payday Assessment

Payday Assessment

In this post-recession economy, companies have had to re-think their business strategies in order to maintain their market position. New products are making old ones obsolete, new sales channels are needed to reach new customers and company goals are often shifting from increased growth to increased profitability. All these changes affect how and what your sales force is selling. As part of this evaluation, many companies are finding they need to make changes in how their salespeople are compensated. Read More »

Volunteer Spotlight: Mary Jo Tomasini, CAS

Each month, PPB spotlights a volunteer to recognize his or her above-and-beyond contributions to PPAI and the industry. This month, PPB speaks with Mary Jo Tomasini, CAS, CEO of distributor CE Competitive Edge, LLC in Stevensville, Michigan, and a member of the PPAI Board’s class of 2018. Read More »

Head And Shoulders Above The Rest

Head And Shoulders Above The Rest

Hats make parties and events more festive, shield golfers from the sun at charity fundraisers and signal team pride at sporting events. Their total value as useful, everyday items is matched only by their sheer variety. From chefs’ hats and Santa caps to knit beanies and fedoras, there is a hat—or hats—for practically any occasion. Read More »

Product Safety Summit Delivers Master Class On Compliance Issues

With record attendance and an exceptionally strong speaker lineup, the PPAI Product Safety Summit hit a decisive note in Boston, Massachusetts. Drawing more than 190 industry professionals, the fourth annual Summit, held August 13-14, was a deep dive into the product safety, regulatory and compliance challenges companies are facing today. Read More »

PPAI North American Leadership Conference Attendees Share Their Experiences

PPAI’s sixth annual North American Leadership Conference (NALC), held at the Revere Hotel in Boston, Massachusetts, on August 10-12, drew 145 promotional products business leaders from across North America. A number of attendees have contacted PPAI to share their experiences and a selection of their comments is included below. Read More »

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