Latest Articles

Drum Something Up

Here’s a twist on product integration. To coincide with the release of their new record, all-female rock band Sleater-Kinney is selling limited-edition drumsticks signed by the band’s drummer, Janet Weiss. The drumsticks come with a free download of a drumless version of one of the songs on the album, so fans can play along at home. Read More »

Fashionably Late

Fashionably Late

A Distributor Asks: My supplier promised an in-hands date and then called at the last minute to say they weren’t going to make it. This meant my client didn’t have the products they ordered for their event and I lost the sale. I’ve worked with this supplier a lot and this has never happened before. What should I have done? Read More »

That’s What We’ve Been Saying

That’s What We’ve Been Saying

Researchers marvel at the effectiveness of sensory marketing Read More »

Kings Of The Road

Eight Exceptional Reps Who’ve Struck Gold In The People Business Read More »

Growing Up

Growing Up

The industry’s awareness of children’s apparel is coming of age Read More »

Five Minutes With Stacy DeBroff, Founder & CEO, Influence Central

Five Minutes With Stacy DeBroff,  Founder & CEO, Influence Central

Stacy DeBroff is fluent in “Mom” speak. The former attorney has written three best-selling books on parenting and is a former brand spokesperson-turned-marketing consultant helping national brands reach the most-coveted influencer groups around—moms, Millennials and empty nesters, to name a … Read More »

Seeing Green

Seeing Green

Inside Six of The Industry’s Most Environmentally Focused Companies Read More »

LEGOS Are Amazing

Apple may be the most profitable brand in history, but toymaker LEGO® is the most powerful. Read More »

Off Camera

Off Camera

Behind the scenes, promos work to reel in movie fans Read More »

Don’t Recycle It—Eat It

Yum brands’ fried chicken purveyor KFC is experimenting with edible packaging in a promotion timed to coincide with its introduction of Seattle’s Best Coffee to its menu. Read More »

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