Latest Articles

Where To Find Your Next Product Idea, Part 2 – March 24, 2017

Yesterday, Promotional Consultant Today shared two tips for coming up with your next big idea, as explained by Foundr magazine editor Nathan Chan. Today, we are sharing two more product idea tips. Read More »

PPB Newslink March 23: Expo East’s Power Luncheon Explores The Future Of Social Media

Expo East’s Power Luncheon introduces sales professionals to the future of social media. Aimed at industry members wanting to stay on the forefront of current technology, the Power Luncheon, featuring technology strategist Crystal Washington, is the premier event in the extensive education schedule coming to Atlantic City’s Atlantic City Convention Center, June 12-14. Read More »

CPSC, Polaris Announce ATV Recall

The Consumer Product Safety Commission and Polaris have issued a recall for the model year 2015 and 2016 Sportsman 850 and 1000 all-terrain vehicles (ATVs) for burn and fire hazards. The ATVs are sold in the promotional products market by supplier Incentive Concepts. Read More »

Expo East’s Power Luncheon Explores The Future Of Social Media

Expo East’s Power Luncheon introduces sales professionals to the future of social media. Aimed at industry members wanting to stay on the forefront of current technology, the Power Luncheon, featuring technology strategist Crystal Washington, is the premier event in the extensive education schedule coming to Atlantic City’s Atlantic City Convention Center, June 12-14. Read More »

SAGE Affiliate Program Welcomes PPAM, SAAGNY, AzPPA, And NWPMA

The Promotional Products Association Midwest (PPAM), the Specialty Advertising Association of Greater New York (SAAGNY), the Arizona Promotional Products Association (AzPPA), and the Northwest Promotional Marketing Association (NWPMA) have joined the redesigned SAGE Affiliate Program. The Affiliate Program is designed to give regional associations in the promotional products industry and their members special benefits from SAGE through access to business management products and services for members and the association. Read More »

Registration, Special Room Rates Available For PPAI Product Responsibility Summit

PPAI is hosting the seventh annual Product Responsibility Summit in Newport Beach, California, on September 18-20. PPAI is offering special discounted room rates at the Duke Hotel, site of the Summit, but rooms will fill up fast. Read More »

Upcoming PPAI Webinars Revisit Expo 2017

In March and April, alongside examinations of cross-generational office environments and the latest in responsible sourcing practices, the PPAI webinar series returns to some of the highlights of the PPAI Expo 2017’s education programming. Read More »

PPAI And Other Groups Work To Oppose Border Adjustment Tax

PPAI, industry businesses and other trade organizations representing myriad facets of the U.S. economy, have joined together to voice their opposition to the proposed Border Adjustment Tax (BAT). The proposal, if incorporated into Congress’ tax reforms, would levy a 20-percent tax on all U.S. imports while eliminating the tax on exports. Read More »

Where To Find Your Next Product Idea, Part 1 – March 23, 2017

Today and tomorrow, Promotional Consultant Today shares these tips from Foundr magazine editor Nathan Chan, for vetting out the best product ideas. Read More »

Traditional Ad Channels Rated As Most Trusted Media

In a survey of 2,400 U.S. consumers, marketing researchers MarketingSherpa found that Americans find traditional advertising channels to be the most trustworthy when making a purchasing decision. Of the 13 channels surveyed, the top five in the results are traditional, including, in ranking order, print, TV, direct mail, radio and outdoor advertising, while the remaining eight are digital. Those include, in order, search engine, online video, sponsored blog posts, social media, online banners, mobile phone ads, ads in podcasts and online pop-ups. Read More »

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