Latest Articles

Get Into The School Spirit

Get Into The School Spirit

With more than 20 million students roaming U.S. college campuses this fall, building brand loyalty among them seems as easy as a course in underwater basketweaving. But the tastes and opinions of these savvy young consumers are as diverse as their backgrounds, so campaigns need to be thoughtful, targeted and on trend. Read More »

Pen Potential

Pen Potential

Writing instruments are the second best-selling promotional product, comprising nine percent of total promotional product sales, according to PPAI’s 2014 Annual Estimate of Distributor Sales. What makes them so popular as promotional products? Read this month’s Editor’s Picks to find out and to see the latest in multi-function pens. Read More »

What Great Leaders Do, Part 2 – August 28, 2015

No matter the mission, a great leader has a distinctive style and traits that set that individual apart. The good news is that all of us have the ability to achieve high leadership potential. Yesterday, Promotional Consultant Today shared five key traits to successful leadership. Today, we share five more. Read More »

What Great Leaders Do, Part 1 – August 27, 2015

Great leaders have specific traits in common. These traits can be learned and developed—by you. Today and tomorrow, Promotional Consultant Today shares 10 traits of great leaders. Read More »

Power Of The Crowd – August 26, 2015

Crowdsourcing is an effective tool that is becoming an important strategy for many businesses, as we explain in this issue of Promotional Consultant Today. Read More »

An A-peel-ing App

An A-peel-ing App

While you might think brand engagement is only successful when it’s driven by either a physical product or a digital one, FunMobility has paired the two for an enhanced experience that’s paid dividends for its marketing partner, Chiquita bananas. Read More »

September Events

September Events

Here’s what’s happening in the promotional products industry in September and October. Read More »

See who has moved in—and up—in the promotional world.

See who has moved in—and up—in the promotional world.

Stay up-to-date with who’s gone where and don’t forget to reach out and congratulate them. Read More »

Sample Savvy

Sample Savvy

A Distributor Asks: Here’s a situation I haven’t seen addressed in this column before. My client is not happy with the product she received. The imprint is fine but we did not examine a product beforehand. She simply showed me a photo of the product in a catalog and told me she wanted to order it. The supplier is not willing to help in any way. I’m uncertain how to deal with this now. Also, how can I avoid this problem in the future? Read More »

Power Pack

Power Pack

This year’s PPAI Women’s Leadership Conference checked all the boxes for those looking to hone their leadership skills, enhance their business proficiency, grow personally and professionally, and expand their networks with dozens of new business contacts. Read More »

Page 1 of 86712345...102030...Last »