Latest Articles

‘Retro’ Fitting

‘Retro’ Fitting

Elmira Stove Works is a vintage-appliance paradise, making the new seem old—if only in form, not in function. The Elmira, Ontario, supplier customizes refrigerators, ranges and even microwaves with a retro look that hearkens back to the 1950s and 1960s, and, in the case of the stoves, the 1860s. Read More »

Arm Yourself

Arm Yourself

If you or your clients aren’t participating in “arm parties,” then you’re definitely missing out. For the uninitiated, an arm party is achieved when a woman layers multiple bracelets and watches on one or both of her arms. Leandra Medine, author of The Man Repeller blog and the first to use the term, says it’s not an arm party until there are a minimum of three pieces of jewelry on a single arm. Of course, the more the merrier—Medine has styled her wrists with as many as 10 baubles at a time. Read More »

Putting New Ideas Into Orbit

In this $19 billion industry of t-shirts, mugs, magnets and bags, it can be tough to stand out. Even tougher is being able to launch a new or improved product to great fanfare—or at least a positive reception. And yet it happens year after year, as evidenced by the hundreds of trend-setting, sometimes revolutionary, products making their mark on the promotonal products world. Two suppliers who have experienced successful launches shared their stories and tips for getting it right. Read More »

Palatable Promotions

Palatable Promotions

Sweet, salty, sour, bitter. We love the diversity and depth of food. We watch television shows about it. We read books about it. Our gustatory pursuits send us into remote jungles, deep seas, hole-in-the-wall cafés and roaming food trucks, all for a taste of the divine. Food equals more than satiety for many; it is a source of nostalgia, healing and comfort. Promotional food gifts carry more than the message they are imprinted with, too. The right food gift, sweet or savory, reflects a client’s individual tastes and can strengthen business relationships all around. Read More »

Close Up-Michael Woody, CAS

Close Up-Michael Woody, CAS

In the world of promotional products, Michael Woody, CAS, found a simpler way to sell. The retail veteran saw the advantage of selling as a supplier, where point-of-purchase displays, advertising allowances and stock balances aren’t on the list of things to worry over. “In the promotional products market,” he says, “you sell it once and you’re finished.” Read More »

It Pays To Care

Consumers are willing to pay extra for products and services if the companies selling them are committed to positive social and environmental improvement. For help planning future campaigns, here are the humanitarian causes that consumers care most about, according to Nielsen. Read More »

Delivering The Product Safety Message

In June, PPAI Director of Public Affairs Anne Lardner-Stone joined the Georgia Association of Promotional Products Professionals (GAPPP) and the Carolinas Association of Advertising and Marketing Professionals (CAAMP) in Greenville, South Carolina, for a joint conference on product safety awareness. Lardner-Stone and Product Responsibility Manager Tim Brown, MAS, have scheduled a number of meetings with regional associations and industry companies this year to speak on product safety and bring them up to Product Safety Aware status, a requirement for industry companies who want to access the PPAI marketplace through trade-show exhibit space, sponsorships and advertising. Read More »

From Topsoil To Table

From Topsoil To Table

Agriculture in America is a big industry that, surprisingly for some, is substantially supported by small businesses. In the farming sector, small family farms—those reporting sales less than $250,000 a year—made up 88 percent of U.S. farms in 2007, the most recent year finalized by The U.S. Department of Agriculture. Small farms accounted for just 16 percent of agricultural output but they made significant contributions to the production of such commodities as hay, tobacco, beef cattle, soybeans and cash grains. Read More »

The Glory Of Youth

The Glory Of Youth

Since June, the orange Truth® Tour truck has been making stops in towns across the country, piggybacking on youth-oriented festivals and concerts to spread its anti-smoking message to young people ages 12-21. When the truck arrives, Truth Tour riders—energetic men and women in their late teens and early 20s—hop out and begin setting up a mobile dance floor, audio equipment, a shade tent and mountains of branded products bearing the tour’s “don’t smoke” message. Read More »

PPAI Department Spotlight: Financial Affairs And Facilities

PPB’s series on PPAI staff and the work they do for PPAI, the industry and its members, dives into the Association’s financial affairs and facilities department. Read More »

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