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Be The Go-To Source

Be The Go-To Source

How To Differentiate Yourself As A Loyalty Program Expert Read More »

What I Learned About Branding From Fleetwood Mac

What I Learned About Branding From Fleetwood Mac

One of the benefits of trade association volunteerism is getting small-group time with keynote speakers at PPAI trade shows and events. As such, I had the chance to listen to a few tales told by Mick Fleetwood, who was the keynote speaker at The PPAI Expo a few years ago. Read More »

Conflicting Motivations Behind Promotional Products Criticism

On February 22, The Oklahoman editorial board published an op-ed on wasteful government spending on promotional products. PPAI responded in a letter to the newspaper, supporting responsible spending and the effective use of promotional products to promote essential government programs. Read More »

Recognizing What Makes Industry Shows Possible

Throughout the year, the promotional products industry is served by numerous trade shows, exhibitions and conferences produced by PPAI, regional associations, industry companies and other organizations. They inform, educate and build connections among practitioners in the field, and each event represents considerable work and creativity by volunteers and professionals alike. Read More »

April 2015 Datebook

See what events are coming up in the industry. Read More »

No Trouble With The Curve

No Trouble With The Curve

Kevin Dougherty thrives in the ever-changing promotional world. Read More »

New Member Spotlight: flip & tumble, LLC

lip & tumble co-founder Eva Bauer and I met while attending Stanford University’s Product Design program. During our second year we decided to put our design skills to the test and tackle the problem of shoppers forgetting their reusable bags. Read More »

The Year Ahead: Note These Upcoming PPAI Events

In salute to the ongoing importance of education and networking, PPAI hosts a number of conferences, summits and events throughout the year. Read More »

Regional Association Spotlight: VAPPA

In this issue of PPB, the magazine begins a new series profiling the regional associations that support industry companies and professionals across the country. The series begins with the Virginia Promotional Products Association (VAPPA). Read More »

PPEF Announces New Tomorrow Fund Donors

Six industry companies—Hit Promotional Products, Spector & Co., Sweda Company, Image Source, Goldstar and Promoshop, Inc.—have stepped up their commitments to the professional development and success of the promotional products industry through higher education with pledges to the Promotional Products Education Foundation (PPEF) Tomorrow Fund. Read More »

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