As reported Wednesday in a PPB Newslink Breaking News, Perry Wehrle, president of distributor PAW Marketing, Inc. (UPIC: PAW), and Brittany David, vice president of sales at supplier SnugZ USA (UPIC: SNUGZUSA) have been elected to the PPAI Board of Directors. They will begin their four-year terms immediately following The PPAI Expo 2016 in January. Read More »
As reported Wednesday in a PPB Newslink Breaking News, Perry Wehrle, president of distributor PAW Marketing, Inc. (UPIC: PAW), and Brittany David, vice president of sales at supplier SnugZ USA (UPIC: SNUGZUSA) have been elected to the PPAI Board of Directors. They will begin their four-year terms immediately following The PPAI Expo 2016 in January.
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Facilisgroup, a community of promotional products distributors, has added three new members: The Prestigious Mark (UPIC: CORP8780), Network Interstate and Ascentives (UPIC: HYK123). Read More »
Bedford, Texas-based The Identity Group, Inc. (UPIC: IDG1) has partnered with supplier Hadrus Vinyl Graphics (UPIC: HADRUS) in Rio Rancho, New Mexico. Terms of the deal were not disclosed. In the partnership, The Identity Group is exiting the multi-line rep business. Read More »
Only 27 percent of marketers have unified their measurement capabilities to understand the holistic experience across channels and devices, says a new Forrester Consulting study, and the majority of firms remain channel-driven and siloed. In addition,67 percent of firms report that employees do not understand how their tasks tie into larger cross-channel goals. Read More »
AIA Corporation (UPIC: advinadv) hosted its first GenNext Summit for distributor affiliates last week, providing the opportunity for them to become more familiar with AIA’s National Support Center in Neenah, Wisconsin, and for AIA to understand their needs and visions for the future.
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Gemline has announced a long-term, strategic partnership with Samsonite LLC. The Lawrence, Massachusetts-based company will be the exclusive supplier of decorated products from the Samsonite, American Tourister and Hartmann brands throughout the U.S. and Canada. Read More »
SAGE has launched a new web-based virtual sample creation tool for promotional products suppliers. The Supplier Virtual Design Studio (VDS) allows distributors to create virtual samples by adding their client’s logo to any product directly on a supplier’s website. Read More »
Not everyone knows who marketer and blog master Seth Godin is (and he likes it that way) but those who do, listen. They really listen to what he says—and they listen a lot. Read More »
PPAI’s Product Responsibility Summit, held in Bethesda, Maryland on September 28-30, wrapped yesterday after three days of insightful and extensive product safety and compliance programming. Formerly the Product Safety Summit, over the past five years the Summit has grown into PPAI’s most well-attended education conference and the must-attend program for safety and compliance professionals at companies throughout the promotional products industry. Read More »