Latest Articles

Flying Under The CPSC Radar

Flying Under The CPSC Radar

In his “State of Product Safety” speech at the 2015 ICPHSO Annual Meeting, CPSC Chairman Elliot Kaye stated that the Consumer Product Safety Commission’s (CPSC) increase in permissible civil penalties for violations of the Consumer Product Safety Improvement Act (CPSIA) demonstrates Congress’ intent to punish, deter and make sure that civil penalties are not just the “cost of doing business.” He further noted, “I don’t think … that we are seeing civil penalties that are reflective of what Congress expected and demanded of us in the CPSIA.” Read More »

Cloud Computing

Cloud Computing

Is your business using any cloud-based programs or services? From online email service to much more advanced applications, over the past few years cloud computing has provided solutions for businesses of all sizes. Cloud, or internet, computing gives you access to web-based applications and an IT infrastructure as a service, rather than installing a program on your computer or office server. This can offer a long list of advantages—chief among them are cost savings and ease of use. Read More »

Positioning Your Company For Sale

Positioning Your Company For Sale

Industry consolidation may mean good things to our industry for a number of reasons as discussed in the May issue of PPB (Consolidation: Will We Be Better Off?) but what does it mean to companies who want (or need) to sell? How do responsible owners of promotional products companies position their companies for sale in such a way that they achieve their personal goals and realize the maximum value for their companies? What do buyers look for in an acquisition? Read More »

Not Just Jackets

Not Just Jackets

Knowing the probability of impending colder-than-normal weather in much of the country this winter, you can already anticipate the opportunity for promotional outerwear to keep brands visible. There’s no doubt that people will remember the name of the company that kept them warm. Start pitching ideas to clients and potential clients now and jump ahead of the competition. Here are some great items to get you started. Read More »

Supplier Surprise

Supplier Surprise

A Distributor Asks: I had a meeting with a newer contact at an established client. This person was new to the role of business line marketing manager, so we were discussing additional opportunities to work together. I knew that her department did Lucite® awards and that there could be an opportunity for our company, since we have been doing Lucite for other departments as well as for other clients. The client was open to it but said it would have to be down the road as they had just signed a contract with a supplier for the year. The name was one that rang a bell for me. When I returned to the office, I looked up the name and confirmed that it was a promotional product supplier that we have used. I contacted them and received the explanation that the supplier did not sell direct to the end user but they did have a division that did. Is that different? Should that matter to me as a distributor? In some years we did $100,000 in business with this supplier and now they are my competitor. What would you do? Read More »

One-Click Wonders

One-Click Wonders

Like a duck in the water, successful company stores on the surface appear to operate effortlessly, while underneath an intricate, well-timed series of steps is carried out to maintain the store’s profitable momentum. Company stores can be a valuable source of long-term revenue, so passing on the opportunity to build and maintain one for a client could keep you from maximizing your earning potential. Read More »

Day By Day

Day By Day

With the ubiquity of smartphones and cloud technology, you might assume that printed calendars are becoming a promotional advertising tool of the past. However, research shows just the opposite. Not only are printed advertising calendars still used in homes and offices today, they are highly valued. Read More »

Magic Touch

Magic Touch

Some of the world’s most renowned companies were started in a garage–among them, Apple Computer and Disney. Fort Lauderdale, Florida-based distributor Wizard Creations (UPIC: Wizard2), shares this origin story as well. Read More »

From Ordinary To Extraordinary: The Year Of The Large Distributor

From Ordinary To Extraordinary: The Year Of The Large Distributor

It was the best of times for some, it was the worst of times for others. Then again, maybe that’s too extreme on both ends of the spectrum. While there were both huge gains and lackluster sales among industry companies in 2015, in general it was a year of average positive growth for promotional product distributors. It was also a year in which the gap between small and large distributors widened enough to change the balance between both groups in the total sales volume figures for the industry. Overall, 2015 was the year of the large distributor. Read More »

Step Right Up To Promotional Opportunities

Step Right Up To Promotional Opportunities

The smell of corndogs, the sound of calliope music and the sight of colorful booths conjure up happy childhood memories. Free-spirited music lovers and thoughtful film buffs make the most of festival season. Fairs and festivals are a rite of passage, and a tradition, for so many, that promoting these events to those who populate them shouldn’t be too difficult, right? Read More »

Page 1 of 97512345...102030...Last »