Latest Articles

Three Downtime Tips For Successful Women – July 27, 2015

This issue of Promotional Consultant Today features a blog from Women’s Leadership Conference keynote speaker JJ DiGeronimo. Read More »

All Aboard! – July 24, 2015

Taking the time to plan out how new hires will be introduced into your company will affect their future performance, their ability to achieve stated goals and their overall satisfaction with their new positions. Promotional Consulting Today shares these important onboarding tips to help new hires integrate quickly into your company. Read More »

Managing Business Metrics – July 23, 2015

Companies that monitor metrics can spot threats and opportunities faster than companies that don’t. Your metrics will give you keen insights into what’s happening within the four walls of your business as well as overall trends in your industry, as we explain in this issue of Promotional Consultant Today. Read More »

PPB Newslink July 23: Corporate Social Responsibility Increasingly Important To Consumers

Consumers are more likely to choose the products and services of companies with strong corporate social responsibility (CSR) practices, according to a study conducted by Cone Communications and Ebiquity. The study found that global consumers feel a personal accountability to address social and environmental issues, and they look to companies as partners in meeting those goals. Read More »

PPAI’s August Webinar Schedule Focuses On Packaging, Drinkware And More

In August, PPAI’s webinar series will look at trade shows, toxics in packing and other industry issues. PPAI’s education schedule features a wide range of best practices, updates and other topics important to promotional products industry practitioners. Read More »

Corporate Social Responsibility Increasingly Important To Consumers

Consumers are more likely to choose the products and services of companies with strong corporate social responsibility (CSR) practices, according to a study conducted by Cone Communications and Ebiquity. The study found that global consumers feel a personal accountability to address social and environmental issues, and they look to companies as partners in meeting those goals. Read More »

Research Looks At Identifying, Capitalizing On Brands’ True Online Fans

Most users of social media—84 percent—“like” or follow a brand on sites like Facebook and Twitter, but only 19 percent are true brand promoters. Social@Ogilvy’s research, “Identifying Social Media’s Global Brand Promoters,” conducted in conjunction with online survey platform SurveyMonkey, parsed the influence and differences of “sharers,” “followers” and retweets, and authentic brand promoters. Read More »

U.S. Economy Continues To Improve

The U.S. economic indicators continue to show positive improvement, with The Conference Board’s Leading Economic Index increasing 0.6 percent in June to 123.6. This rise follows a 0.8 percent increase in May and a 0.6 percent increase in April. Read More »

States, Counties Enact Safety Legislation Aimed At Children’s Products

Oregon has become the latest state to enact legislation that calls for product safety in regard to children’s products. Read More »

Top 10 Tips For Business Travel, Part 2 – July 22, 2015

Business travel is not as glamorous as it sounds. Between airport delays and stuffy hotel rooms, the monotony of business travel can be a drag on your body and your mental state. So the next time you have to pack up to go to that trade show, client presentation or mid-year sales meeting, remember these tips, shared by Promotional Consultant Today, that can help you enjoy life on the road. Read More »

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