Latest Articles

Your Leadership EQ – July 31, 2015

Your emotional intelligence (EQ) is an important key to effective leadership as there is a positive link between EQ and employee engagement, client satisfaction and the bottom line. All models of emotional intelligence start with a foundation of self-awareness. In today’s Promotional Consultant Today, we pass along these tips from the Young Presidents Organization (YPO) for increasing self-awareness. Read More »

Fashion Focus On Jackets

Fashion Focus On Jackets

Jackets do more than keep the wearer warm—they accentuate just about any outfit, adding a certain measure of swagger and authentic style that few other wearables can match.
Much of the design and function of the most popular jacket styles in our closets today trace their roots back through history to a few standard styles: varsity or letter jackets, which originated with the Harvard University baseball team in 1865, aviator-style or bomber jackets worn by the military during WWII, and leather motorcycle-style jackets synonymous with the rebellious youth culture depicted in movies and TV through characters portrayed by Marlon Brando, James Dean and Henry Winkler. Read More »

Four Barriers To Implementing Strategic Direction – July 30, 2015

Promotional Consultant Today shares four barriers that organizations often face when implementing a business strategy. Read More »

Tip Of The Tongue

Tip Of The Tongue

Don’t let clients write off a tasty promotional gift as a temporary palate-pleaser; the memories of delectable goodies with a personal touch are sure to last beyond the last bite.

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PPB Newslink July 30: BrandAlliance and A Brand Company Announce Merger

Toronto, Ontario-based BrandAlliance and Charlotte, North Carolina’s A Brand Company, parent of distributor Activate! Promotions + Marketing (UPIC: Activate) today announced a definitive merger agreement. The merger, the terms of which have not been released, represents combined annual sales of $90 million. Read More »

PPAI’s Paul Bellantone Talks Promotional Products On Radio Show

In July, PPAI President and CEO Paul Bellantone, CAE, joined radio host Steve A. Klein of PlayMakers Talk Show, a program focusing on executive leadership. Read More »

Trade Show Marketing

Trade Show Marketing

Whether you think attracting trade show leads is like shooting fish in a barrel or you think a more focused approach is key, marketing at trade shows gets a boost from well-chosen promotional products. Read More »

BrandAlliance and A Brand Company Announce Merger

Toronto, Ontario-based BrandAlliance and Charlotte, North Carolina’s A Brand Company, parent of distributor Activate! Promotions + Marketing (UPIC: Activate) today announced a definitive merger agreement. The merger, the terms of which have not been released, represents combined annual sales of $90 million. Read More »

Pat Dugan, MAS, Named Chair Of The PPEF Board Of Trustees

The Promotional Products Education Foundation (PPEF) has appointed Pat Dugan, MAS, vice president of sales and marketing at supplier BUDGETCARD, Inc. (UPIC: BUDGET) as chair of its Board of Trustees. Dugan fills a seat vacated by Rebecca Kollmann, MAS+, who stepped down after leaving the industry. Read More »

PPAI Wraps Up Inspirational, Relevant Women’s Leadership Conference

The PPAI Women’s Leadership Conference concluded Wednesday evening with a closing networking dinner at Pat O’s on the River in New Orleans. Even though a downpour all but washed out a lively scavenger hunt designed to lead attendees from the Westin Hotel to the restaurant, it didn’t dampen attendees’ enthusiasm about this year’s event.
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