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Email Tips From A Google Insider – February 4, 2016

However, if you use Gmail either for work or personal email, you are in luck. Promotional Consultant Today shares these tips from former Google employee Rodolphe Dutel on little-known Gmail features that can help improve your email use. Read More »

Steps To Create A Quality Podcast, Part 2 – February 3, 2016

Yesterday, Promotional Consultant Today provided the first six of Jay Baer’s 12 steps to creating the killer Podcast , ending with recording the show. Today’s edition concludes with the final six steps to create a great podcast that will resonate with your audience and position your brand as a thought leader. Read More »

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Steps To Create A Quality Podcast: Part 1 – February 2, 2016

Social media expert Jay Baer offers his readers 12 steps to creating the killer podcast. See the first six below and the next six in tomorrow’s edition. Read More »

The Resurgence Of The Podcast – February 1, 2016

Why bother with a podcast? Learn more in this issue of Promotional Consultant Today. Read More »

Six Ways To Empower Employees – January 29, 2016

Promotional Consultant Today shares six tips from business coach Joel Garfinkle on how managers can create an environment where initiative is encouraged and appreciated by empowering employees and rewarding them for their efforts. Read More »

PPB Newslink February 4: PPAI Readies For More Outreach, Conversations With Legislators

For more than 20 years PPAI has had a strong lobbying presence in Washington, D.C., which has grown even more robust in the past eight years with the Association’s Legislative Education And Action Day (L.E.A.D.) on Capitol Hill. In today’s Connections blog, PPAI President and CEO Paul Bellantone, CAE, talks about what PPAI has worked for and achieved in this area—and what’s next. Read More »

Leading Economic Index Shows Continued Growth

The U.S. economy is forecast to continue showing moderate growth in the near term despite a decline in December. A report from the Conference Board says the Leading Economic Index for the U.S. fell 0.2 percent in December to 123.7, following 0.5-percent increases in November and October. Read More »

Most CMOs Aligning Business Goals To Customer-Centric Strategies

Among marketing leaders, more than 90 percent are shaping their initiatives and business goals to a more customer-centric framework, reports the Korn Ferry Institute’s 2016 Marketing Pulse Survey. Korn Ferry surveyed more than 480 chief marketing officers (CMO’s) to identify challenges in the marketing landscape and the issues affecting their positions and strategies. Read More »

The Premier Group Adds alphabroder, High Caliber Line To Its Membership

Suppliers alphabroder (UPIC: BRODER) and High Caliber Line (UPIC: HCL) have joined the Premier Group, a member-driven alliance of more than 75 suppliers and independent distributors dedicated to improving business relationships through networking and sharing best practices. Read More »

Decorating Trends, Industry Fundamentals And More In PPAI Webinar’s Series

In February and March, PPAI’s webinar series is focusing on decorating trends and the fundamentals of the promotional products industry, including product responsibility and customer relationship management. The Association’s education schedule features a wide range of ideas, updates and other topics important to promotional products industry practitioners. Read More »

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