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PPB Newslink March 5: L.E.A.D. Local Texas Takes The Industry’s Message To Austin Today

Promotional products industry representatives from across Texas are at the state capitol in Austin today, discussing the industry’s opportunities and challenges with state representatives and senators. L.E.A.D. Local is part of PPAI’s state-level legislative outreach efforts and delivers the industry’s legislative message to state governments. Read More »

The 12-Week Perspective, Part 2 – March 5, 2015

Yesterday, Promotional Consultant Today introduced Brian Moran’s concept―the 12-Week Year. It’s a concept that treats every 12 weeks as a year, so that each week, even each day, has a sense of purpose, urgency and focus. Today, we share three key steps to help you achieve more in the next 12 weeks than most will in 12 months Read More »

L.E.A.D. Local Texas Takes The Industry’s Message To Austin Today

Promotional products industry representatives from across Texas are at the state capitol in Austin today, discussing their field’s opportunities and challenges with state representatives and senators. This event, L.E.A.D. Local, is part of PPAI’s state-level legislative outreach efforts, and delivers the industry’s legislative message to state governments. Read More »

Scarborough Specialties Acquires Shelton Specialties

Scarborough Specialties (UPIC: SCARSPEC) acquired Shelton Specialties, a 28-year-old distributor based in Odessa, Texas, on March 1. This acquisition expands the 23-year-old family-owned distributor’s presence to five locations, including its headquarters in Lubbock, Texas, and branch offices in Fort Worth, Amarillo and Midland. Read More »

Social Media Marketing Still A Gray Area For Advertisers

The effectiveness of social media as a marketing tool remains under debate. While engagement can be measured through likes, tweets and click-through-rates, how these metrics directly impact businesses’ bottom line remains murky for many companies. Read More »

In Memoriam: Louise Woerner Sellers, CAS

Louise Woerner Sellers, CAS, past owner of Sellers Advertising, passed away January 19. She was 102. Sellers was featured in PPB in October 2012, sitting down with the magazine to reflect on her 40-plus years in the promotional products industry. Read More »

Promotional Products Work! Week 2015 Targets Media Buyers

Promotional Products Work! Week (PPW!W), PPAI’s week-long international event aimed at raising awareness of the benefits of promotional products in advertising and marketing and delivering the message that promotional products work to advertisers, marketers and media buyers, will be here May 18-22. Read More »

Corporate Responsibility, Other Issues Explored In PPAI’s Webinar Series

In the coming months, PPAI’s online education schedule explores the numerous aspects of corporate responsibility, from social compliance to fair labor and sustainability, among other issues. Read More »

PPAM, commonsku Announce Strategic Partnership

commonsku and the Promotional Products Association Midwest (PPAM) have announced a strategic partnership that will offer commonsku’s software as a member benefit to PPAM members. The partnership will give PPAM members access to the suite of complete business management tools available as part of the commonsku software platform. Read More »

The 12-Week Perspective, Part 1 – March 4, 2015

What if we switched to a different personal calendar? By adopting a 12-week perspective, we might finally abandon the futile, misery-inducing notion of work-life balance. We’ll explain more from Brian Moran, author of The 12 Week Year, in today’s and tomorrow’s issues of Promotional Consultant Today. Read More »

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