Tagged 'Think'

Craft A Mighty Message: 15 Tips To Say It Like Ronald Reagan

Craft A Mighty Message: 15 Tips To Say It Like Ronald Reagan

Ten years after his passing in June 2004 and 25 years after his presidency, Ronald Reagan’s legacy as the Great Communicator lives on. Time and time again, Reagan not only spoke words with resonant meaning and impact but prompted action from the American people and the world. Here are 15 essential ways you can increase your communication success. Read More »

Who Are You Wearing?

Who Are You Wearing?

Data mining just became a lot more personal. Brands now use wearable technology to tap into consumers’ thoughts, feelings and experiences, utilizing this information to build marketing campaigns, improve products and services, or just to entertain. Read More »

Putting New Ideas Into Orbit

Putting New Ideas Into Orbit

In this $19 billion industry of t-shirts, mugs, magnets and bags, it can be tough to stand out. Even tougher is being able to launch a new or improved product to great fanfare—or at least a positive reception. And yet it happens year after year, as evidenced by the hundreds of trend-setting, sometimes revolutionary, products making their mark on the promotonal products world. Two suppliers who have experienced successful launches shared their stories and tips for getting it right. Read More »

It Pays To Care

Consumers are willing to pay extra for products and services if the companies selling them are committed to positive social and environmental improvement. For help planning future campaigns, here are the humanitarian causes that consumers care most about, according to Nielsen. Read More »

The Glory Of Youth

The Glory Of Youth

Since June, the orange Truth® Tour truck has been making stops in towns across the country, piggybacking on youth-oriented festivals and concerts to spread its anti-smoking message to young people ages 12-21. When the truck arrives, Truth Tour riders—energetic men and women in their late teens and early 20s—hop out and begin setting up a mobile dance floor, audio equipment, a shade tent and mountains of branded products bearing the tour’s “don’t smoke” message. Read More »

Creative Turndowns Boost Hotel Marketing

Though many branding opportunities exist within hotel rooms, from slippers and robes to stationery sets and toiletry kits, it’s the late-evening turndown rituals of carefully arranged bed linens and small gifts placed atop pillows that let hotels truly express their brands. Read More »

Five Minutes With David E. Johnson, CEO of Strategic Vision, LLC

Five Minutes With David E. Johnson, CEO of Strategic Vision, LLC

Customer service mishaps, manmade disasters, product recalls—all of these and more can harm a company’s reputation and threaten future business. Before critical events occur, brands should have a general understanding of what to do, and not do, in order to effectively manage a bad situation and prevent it from escalating. Public relations professional David E. Johnson worked in corporate media relations and crisis communication before founding Atlanta, Georgia-based Strategic Vision, LLC, in 2001. Now he helps brands in the real estate, financial, entertainment and sports, and literary fields manage their public images and deal with unexpected crises. Johnson offers PPB readers the following advice for crisis management. Read More »

Bitcoin Accepted Here

Bitcoin Accepted Here

In the upper left corner of its website, near the ubiquitous “Follow us on Facebook and Twitter” buttons, Boerne, Texas-based distributor Choice Promotional Products (UPIC: 5551) displays a small icon that reads “Bitcoin accepted here.” Read More »

The Crucial Risk Review

The Crucial Risk Review

Promotional professionals often fixate on the technical and regulatory product safety topic “du jour,” or whatever is getting press coverage at the moment. In doing so, we may forget to take a critical look at other risks or hazards that might involve our products. This reactive approach can set companies up for product safety failures in areas unrelated to a product’s regulatory requirement. Read More »

The CPSC Takes A New, Hard Line

The CPSC Takes A New, Hard Line

How To Create A Strong Product Safety Compliance Program Read More »

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