Tagged 'Marketing'

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Take QR Codes To The Max

Take QR Codes To The Max

You’ve seen them—those odd-looking square images with the small, jiggly boxes. They are showing up in many publications and advertisements—you’ll even see them on promotional items. They look like bar codes squared. A Quick Response (QR) code is a form of bar code that can be scanned by most smart phones using a free reader app. But how do you create a QR code? What can you use it for, what do you need to know, what makes it work and how can you avoid those uh-ohs when using them? Read More »

Think Beyond E-Mail

Reaching out to customers and prospects in a business-to-business world is getting more complicated. E-mail overload, spam filters and the proliferation of online media are making it harder and harder to get your target audience’s attention. Let’s face it—your customers … Read More »

High Tech Leads To High Touch

If you are planning to make a presentation to a large corporate prospect or you have been referred to a different department within a current client, one thing is for sure: Your contact is researching you on the web and … Read More »

Best Practices For Company Websites

Although most business owners realize the key role the internet plays in their success, many of their websites are not nearly as effective as they might be. Why? Because companies assume customers are familiar with their products when they’re not. … Read More »

Is Your Company’s Logo A Turnoff To Clients?

It’s happened to just about everyone. One day you look at your company’s website, promotional materials or business cards and think, “I’m so tired of the way our logo looks. We need something new.” But stop for a moment: Are … Read More »

Bewildered About Social Media? Start Here.

What’s the difference between a Facebook personal page, a company page and a group, and do you need all of them? Should you “friend” your customers? Can you really track a sales uptick back to your Facebook postings? From my … Read More »

Viral Marketing: Highly Contagious

The PPAI Expo 2011 began like most others, with meetings, dinners and show floor maps highlighted in yellow marker. While distributors were planning their routes through the maze of booth-lined aisles at the Mandalay Bay Convention Center, I was planning … Read More »

Ahead Of The Curve

The world around us is changing, including the ways in which people interact with each other. Yet, in many ways, we are still selling the same way we always have. As distributors and suppliers we have become entrenched in thinking … Read More »

Online Clicks Can Add Up To Real Orders; Making Google AdWords Work For You

“Half the money I spend on advertising is wasted—and the trouble is I don’t know which half,” famously lamented 19th century retail pioneer John Wanamaker. Today, the marketing landscape has changed, but the challenge remains the same. How do you … Read More »

Up Your Game As A Distributor

Promotional products distributors have traditionally focused on the sale of imprinted products used in marketing and communications programs. But many of the most successful distributors take that up a notch as true promotional consultants—advisors who work with their clients to … Read More »

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