Tagged 'Marketing'

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The End of Marketing As We Know It

The End of Marketing As We Know It

A number of signs point to an inconvenient truth for many businesses: Traditional marketing is on its way out. Read More »

Turn Data Into Information … And Four Other Must-Do’s For 2013

Turn Data Into Information … And Four Other Must-Do’s For 2013

There are times when even smart people need another pair of eyes or ears to learn about their business. And hopefully the advice is better than what the poor melon peddler received. This past November, a group of 25 or so promotional products and incentives professionals sat around a table and tried to figure out what’s going on in our businesses. Read More »

New Skills For A Wired World

New Skills For A Wired World

If you’ve been reading this column over the past three months, you now know that marketing has changed forever. The new rules of marketing focus on value, conversation and influence. The most influential communications are what others say about you. For example, what we present will be overshadowed by what we say in person and that, in turn, is overshadowed by what others say about us. Surveys show that only 14 percent of people trust marketing messages but 78 percent trust personal recommendations. Read More »

Social Media: Love It Or Loathe It

Social Media: Love It Or Loathe It

Transformative changes are taking place in the workplace today, and social media appears at first glance to be a whole new ballgame. True, many of the rules have changed. True, the packaging has changed. True, there has been a transformation. But just as you experienced a change when you traded your vinyl records for shiny, new compact discs and a transformation when you began carrying your music library on your phone, you’re still listening to music. Read More »

The New Rules Of Marketing

The New Rules Of Marketing

An interesting social phenomenon exists that will challenge you and how you sell. Now, for the first time ever, four separate generations in the buying chairs change how your customers communicate, how they buy, why they buy and how they want you to interact with them. Read More »

The New Rules Of Marketing

The New Rules Of Marketing

Remember the scene in the movie Titanic? The one where Jack is clinging to some flotsam and he says to Rose: “I don’t know about you, but I intend to write a strongly worded letter to the White Star Line about all of this.” That’s what we used to do back in the good old days when we were unhappy with a product or service—back in the good old days of 2008 or 2009. Let’s take a look at how a customer and a company interacted in 2008. Read More »

Craving Recipes

Craving Recipes

America is cooking again. Pre-recession numbers show consumers eating out more and spending less on groceries. Post-recession, 55 percent of people prepare more meals at home than they did in 2009, and 24 percent spend more at the grocery store than they did before the economic crash, according to 2010 studies by the Food Marketing Institute (FMI). Read More »

Like It. Tweet It. Pin It. Link It.

Like It. Tweet It. Pin It. Link It.

Last year I purchased a new effects unit for my guitar on the recommendation of people whom I consider to be on the cutting edge of the guitar world. I figured that if other guitarists were using these new, instantly accessible digital effects with exciting names such as echo platter delay, barberpole phaser, ring modulator and octisynth, I should be using those effects too. Read More »

Take QR Codes To The Max

Take QR Codes To The Max

You’ve seen them—those odd-looking square images with the small, jiggly boxes. They are showing up in many publications and advertisements—you’ll even see them on promotional items. They look like bar codes squared. A Quick Response (QR) code is a form of bar code that can be scanned by most smart phones using a free reader app. But how do you create a QR code? What can you use it for, what do you need to know, what makes it work and how can you avoid those uh-ohs when using them? Read More »

Think Beyond E-Mail

Reaching out to customers and prospects in a business-to-business world is getting more complicated. E-mail overload, spam filters and the proliferation of online media are making it harder and harder to get your target audience’s attention. Let’s face it—your customers … Read More »

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