Tagged 'Industry News and Trends'

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PPAS Gives Members An Education At The Lone Star Sales University

Promotional Products Association Southwest (PPAS) held its Lone Star Sales University (LSSU) event on May 18 in Grapevine, Texas. PPAS brought its members together with 12 select suppliers to share ideas, techniques and best practices to boost distributors’ sales and … Read More »

Spotlighting Sunscreen Claims

This summer, the U.S. Food and Drug Administration (FDA) released new labeling and ingredients guidelines for sunscreen marketers. The changes are meant to educate users about different types of protection and reduce false claims about product effectiveness. The new regulations … Read More »

Three Methods For Great Campaigns

Get ’Em Going Out The DoorCollege students are inundated with products and gifts when their scholastic careers begin, so why isn’t this the case when they exit the halls of academia? The Rhode Island School of Design in Providence, Rhode … Read More »

Five Minutes With Gianna Quinci

Gianna Quinci spends the day interacting with customers and building dialogue through social media for San Diego, California-based supplier All In One (UPIC: ALLINONE). As one of the first full-time social media marketers in the industry, PPB sought to learn … Read More »

Catalog Shopping

Sleek, portable and easily accessed, catalog apps are becoming the must-have sales presentation tool for distributors and suppliers. “It’s so much easier and cheaper for me to use electronic catalogs than to carry around catalogs and mail them to customers,” … Read More »

New Market Alert: RFID-Blocking Products

PPB typically presents the business and marketing advantages of new technologies, but often it ignores the dark, sinister consequences of innovation. Take RFID (radio frequency identification) chips, for instance. This technology is used by marketers to bridge virtual and physical … Read More »

Good Reads: Exercising The Mind

The Book: Moonwalking with Einstein: The Art and Science of Remembering Everything, by Joshua Foer Recommended By: Sherri Lennarson, MAS The Message: Our brains are capable of much more than we typically imagine. This book is not just about memory … Read More »

Five Minutes With Kamran Popkin

It only takes 150. This number is the basis for Kamran Popkin’s Spartanburg, South Carolina-based Swagclub. He strives to have no more than 150 Swagclub members—or clients—and treats the group as though it’s a secret club. Each member even has … Read More »

Log On, Tune In

After tuning in to a recent webinar hosted by PPAI, Dwayne Long, CAS, takes a moment to jot something down. “I use extra pages from [PPAI] Expo journals to write and record the seminar’s key points,” says Long, vice president … Read More »

Pro Towels Hosts Employees’ Children For Take Our Daughters And Sons To Work Day

Pro Towels (UPIC: PROTOWEL) celebrated Take Our Daughters and Sons to Work Day at the company’s facilities in Camarillo, California; Pittsburgh, Pennsylvania; and Abbeville, South Carolina. Pro Towels employees’ children were given tours of the facilities, participated in silk-screening activities … Read More »

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