Tagged 'Feedback'

Page 3 of 1512345...10...Last »

Meeting The Challenges Of New Competition

Meeting The Challenges Of New Competition

In the August PPB article “Differentiate To Compete,” Mark Graham, founder of RIGHTSLEEVE and co-founder of industry software platform commonsku, wrote that the “price is everything” philosophy no longer works for promotional products businesses, and to successfully compete in today’s market, industry professionals must know their customers’ dreams, understand their competitors’ weaknesses and focus on their own key points of differentiation. Read More »

Smartphones’ Competition For Attention

Smartphones’ Competition For Attention

In the July issue of PPB’s “Perspectives” column, PPB Editor Tina Berres Filipski delved into the faux pas of improper smartphone use. Read More »

Rethinking The Cover of PPB Magazine

Rethinking The Cover of PPB Magazine

I was especially excited when the June issue arrived announcing “Five Easy Ways To Find Out Why Customers Buy.” You can’t imagine my frustration when I could not locate the article in the table of contents on page three. The only article that contained the word five was “Five simple solutions to get back your time and sanity too.” Read More »

Old Glory Gaffe

The Eye On Apparel section in PPB’s July issue focused on the growing popularity of Made-In-The USA apparel and featured a number of apparel products. Read More »

Smart Smartphone Etiquette

PPAI Editor Tina Berres Filipski’s Perspectives column in the July issue of PPB discussed etiquette surrounding smartphone use in the business environment. Read More »

The Strength Of Strong Brands

The April 28, 2015, issue of PPB Newslink reported on a study by customer research and planning firm Strativity that found that the frequency of consumers’ interactions with a brand is the strongest indicator of how loyal they are to it. Read More »

The Right Pricing Model Is Only Part Of The Equation

In the article “Pricing In The Promotional Products Industry” in the May 2015 PPB, Aaron Moscoe, CEO of distributor TPS Promotions & Incentives, shared his thoughts on various distributor pricing models and approaches in the industry. Moscoe’s article examined a number of different pricing models and their potential strengths and weaknesses. Read More »

The Value Of Knowing Your Company’s Value

The April issue of PPB featured a column by Jeffry Meyer, MAS, CEO of Certified Marketing Consultants, on benchmarking the value of an industry company. Meyer’s article looked not only at quantifying the current worth of a company but also on identifying its future earnings. Read More »

An ADvocate Program Success Story

Produced by PPAI and ASI, the ADvocate program is a speaker training and local marketing initiative designed to train promotional products professionals on how to make presentations to end buyers about the power of promotional products and how to demonstrate … Read More »

Conflicting Motivations Behind Promotional Products Criticism

On February 22, The Oklahoman editorial board published an op-ed on wasteful government spending on promotional products. PPAI responded in a letter to the newspaper, supporting responsible spending and the effective use of promotional products to promote essential government programs. Read More »

Page 3 of 1512345...10...Last »
  • Categories

  • Tags