Few opportunities for promotional success are as ubiquitous as our local governments and civic agencies. But the many arms of a municipality can make succeeding with clients a formidable task. However, with a little research and a lot of creativity under your belt, you’ll have municipal clients in the bag. Read More »
Floppy disks, rotary phones, answering machines and camera film are just a few examples of the many once-indispensable products that have become obsolete as better solutions were introduced. But there’s no substitute for exceptional, personal customer service, and it doesn’t matter if you are shopping online or calling your cable company. The way in which a company responds to your needs can be the factor that sends you straight to a competitor or seals you as a devoted customer for life. Read More »
When contestants on NBC’s popular reality show “The Voice” choose No Doubt lead vocalist and fashion icon Gwen Stefani as their coach, she hugs them and hands them a promotional “Team Gwen” t-shirt. Psychologically, the strategy is smart. With each shirt she hands out, she immediately connects each new person to the team brand. One new Team Gwen team member gushed as he walked off the stage, “And I got a t-shirt!” Read More »
When it comes to decorating apparel, numerous options are available today, and the accessibility of newer processes is continuing to grow. Some styles work well for large-run orders, while others work well for smaller quantities. Getting a full-color, personalized image printed on a shirt today is a lot easier and less expensive than in the past. But with all the different types of applications to choose from, how do you know which process is the right one to get your client’s desired result? And once you decide on the process, what should you be aware of to take your client’s project from artwork to production properly and get the best decoration possible? Read More »
PPB salutes some of the best people managers in the industry in our annual Best Bosses tribute. The 12 bosses profiled here were nominated by their direct reports and selected by an in-house team based on their ability to coach, mentor and constructively challenge employees while providing a positive and collaborative work environment, leading by example, and encouraging and celebrating success. Read More »
PPAI’s 2015 Woman of Achievement recipient, Sherri C. Lennarson, MAS, shares her wisdom gleaned from decades of learning and loving the industry and its people. Read More »
Studies regularly show that having a college degree can land you a higher salary, better benefits and more open doors than just a high school diploma. But college costs have skyrocketed over the past few decades and don’t appear to be leveling off any time soon—if ever. With stagnant median incomes, $60,000 sticker prices at elite, private four-year colleges, and in-state costs averaging nearly $19,000 at public four-year colleges last year, students are scrambling for scholarships to help them foot the bill for a bachelor’s degree.
This is where the Promotional Products Education Foundation (PPEF) comes in. Read More »
Since 2010, PPB has identified and recognized the most watchable young industry pros. This year’s 10 PPB Rising Stars reflect the ambition, innovation and resourcefulness needed to pilot the industry’s new pathways—and the dreams that will take them as far as they want to go. Read More »
In the July issue of PPB, we called on six experts from the incentive and premiums marketplace to shed light on five of the most common illusions distributors have about selling premium branded goods. This month they dive in again to set the record straight and divide fact from fiction to help distributors get a clearer picture of how to sell brand-name merchandise and, most importantly, how this category can round out the one-stop-shop of creativity you offer your clients. Read More »
Distributor Sales Slowed In 2014 But Still Hit A Record $20 Billion
If you thought 2014 was strong in terms of distributor sales, you are right. And if you thought it was a stunted growth year for the promotional products industry, well … you are right again.
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