Tagged 'Features'

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Your Ad Here

Promotional products hold their own against major advertising media in an across-the-board comparison study Advertising legend Steuart Henderson Britt once said, “Doing business without advertising is like winking at a girl in the dark. You know what you are doing, … Read More »

An Abundance Of Accolades

If you’re looking for a recap of the PPAI Awards Presentation & Dinner, consider this your comprehensive coverage of the event. The location may have been Las Vegas, but last month’s PPAI Awards Presentation & Dinner at The PPAI Expo … Read More »

A Lasting Impression

New Consumer Study Surprises Even The Researchers Americans have spoken: They love promotional products. Since the time of George Washington, promotional products have been a part of our daily lives serving not only as useful tools, but as powerful and … Read More »

Incentives Power Booster

Discover How Incentives Can Enhance Promotional Programs (And Win Over Clients Too) Companies’ budgets have shrunk in the past year and will likely increase only moderately in 2010. Your clients are still placing orders, but perhaps for fewer items, or … Read More »

The 2010 PPAI Hall Of Fame

Wingfield “Wing” Hughes, MAS, and Kurt Reckziegel make history as the 71st and 72nd inductees to the PPAI Hall of Fame. There’s no one way to define success—it’s different for every person. But when you work in the promotional products … Read More »

Unforgettable Exposure

New Study Shows Why Buyers Choose Promotional Products Try this experiment to educate your prospects: Give them a list of several media—including promotional products—and ask which one they think is the most effective in achieving long-term memorability at the cost … Read More »

Natural Born Leaders

PPAI’s Distinguished Service Award is presented annually to select PPAI members who consistently contribute their skills and expertise toward the betterment of the Association through either volunteer service or leadership. This year, the award goes to two men, Christopher Duffy, … Read More »

Found Money

Adding incentives to your product arsenal can help you sell deeper into current clients, reduce competition and boost your bottom line. Are you leaving money on the table when you walk out of a sales call? While you probably didn’t … Read More »

Environmental Lessons For Dummies

Suppliers throughout the industry are now using what some say is the ultimate eco-material. Called Utterlie, this remarkable substance claims to be the only safe, eco-friendly material in existence that can actually repair the ozone layer. Products made with Utterlie … Read More »

Raising The Bar On CSR

These days it’s common to visit a company’s website and read something about its commitment to corporate social responsibility. But what exactly does corporate social responsibility—CSR for short—mean anyway? For starters, it’s closely related to sustainability—another modern-day buzzword. In a … Read More »

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