Tagged 'Featured'

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Creating Our Brand New World

Creating Our Brand New World

PPAI’s new Get In Touch! industry branding campaign is extremely exciting and much needed. Launched last month, it’s a bold move by PPAI to change the perception of our industry from the outside in. Read More »

Outfitted For Adventure

Outfitted For Adventure

A comfy camp chair, a snug sleeping bag, and a cooler that won’t quit on the hottest of days—these are just a few of the typical items that make the great outdoors even greater. And when coveted gear is gifted in the form of a promotional incentive, reward or thank-you gift, it becomes even more cherished. Read More »

Yes, She Can

Yes, She Can

This year’s Woman of Achievement Award winner, Mary Dobsch, president of supplier The Chest (UPIC: thechest) has spent her inspiring career—all 35 years—as an integral member of the promotional products industry, committed to sharing her knowledge and experience freely to help others succeed. Read More »

Open For Business

Open For Business

From the mom-and-pop sundries shop to the regional chain of family-owned grocery stores, small businesses are a creative marketing goldmine. Encouraging consumers to patronize local establishments is not only the trend nowadays, it’s also perceived as good for community morale. Read More »

Shop-ortunity

Shop-ortunity

Employee turnover is expensive—costing as much as six to nine months’ salary in recruiting and training expenses according to the Society for Human Resource Management. That’s why successful companies know how important it is to keep employees engaged and motivated. Besides providing a great culture and good benefits, an important part of the employee engagement puzzle is an effective incentive program. Read More »

What’s The Big Idea?

What’s The Big Idea?

The late, great vaudeville comedian Milton Berle once stated: “If opportunity doesn’t knock, build a door.” It’s an apropos quote to begin an article on self-promotions. The mere name—self-promotions—conjures up a basketful of thoughts and concepts. Typically it’s based on a “special” on a product that the vendor thinks will sell, overflow stock or just a new item the advertiser wants to get out in the space. I have no issues with that. The reality is everyone’s doing it or, at a minimum, has access to utilize the offer. Read More »

Sugar And Spice

Sugar And Spice

As you probably know from trying to plan meals with extended family members, personal tastes and preferences can make agreeing on a menu very difficult. It’s the same thing with food gifts. How do you know what will appeal to the recipient? Read More »

What’s A Good Deal?

What’s A Good Deal?

You’ve worked hard to build your business and you’ve been disciplined in your approach to positioning it for sale. But how do you begin the process of actually selling it? How do you know who is likely to be interested and how long the process will take? Most important, how do you know what represents a “good deal” when selling your company? Read More »

Cloud Computing

Cloud Computing

Is your business using any cloud-based programs or services? From online email service to much more advanced applications, over the past few years cloud computing has provided solutions for businesses of all sizes. Cloud, or internet, computing gives you access to web-based applications and an IT infrastructure as a service, rather than installing a program on your computer or office server. This can offer a long list of advantages—chief among them are cost savings and ease of use. Read More »

Magic Touch

Magic Touch

Some of the world’s most renowned companies were started in a garage–among them, Apple Computer and Disney. Fort Lauderdale, Florida-based distributor Wizard Creations (UPIC: Wizard2), shares this origin story as well. Read More »

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