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Internal Branding
Your role as a promotional products consultant is to be an expert in generating ideas for brand strategies with your customers. Generally, you offer products, information, resources and tactics to help your customers gain new levels of brand awareness in … Read More »
Think Beyond E-Mail
Reaching out to customers and prospects in a business-to-business world is getting more complicated. E-mail overload, spam filters and the proliferation of online media are making it harder and harder to get your target audience’s attention. Let’s face it—your customers … Read More »
Close Up-Chris Vernon, MAS
If the sun is shining, you won’t find Chris Vernon, MAS, cooped up indoors—he lives for biking, hunting and snow skiing. Embarking on outdoor adventures is a way for him to both unwind and refuel for his job as president … Read More »
The Four Phases Of A Distributorship
Starting a promotional products distributorship is a huge rush—the creative products, the endless number of customer opportunities, the substantial earnings opportunity and the fun of building a rewarding business. In my more than 10 years as an entrepreneur, I’ve had … Read More »
Braving The Battle
Tim Hanson, MAS, president and owner of Ball Pro Promotional Group (UPIC: SPORTS), is my friend. He has built a company we’ve come to know and trust for great products, service and solutions. In today’s market of supersized suppliers where … Read More »
Close Up: Lori Bauer
Lori Bauer’s story plays out like a modern-day fairytale: She met her match while attending Miami University in Oxford, Ohio, married him, started a family and built a successful career at Clearwater, Florida-based supplier Norwood & BIC Graphic North America … Read More »
Command And Conquer Your Day
To borrow from Carlin’s supercharged anecdote: Effectiveness is just organized ambition. Years ago, I read an industry article about a million-dollar sales rep who, when asked about the contributing factors to his success, rated organization as one of the top … Read More »
Code Conscious
Your customers want safe, reliable promotional products that are free from harmful chemicals and toxic material. They want products produced in non-polluting environments, ones that meet social and environmental standards and ones that meet the most stringent compliance standards. This … Read More »
Seven Deadly Sins Of Sales Management
I have been part of many business turnarounds in my career, and in every situation, I have noted errors consistently made by sales management, all of which negatively impact team morale and sales. Here are seven of the deadly sins … Read More »
Close Up: Rick French
Change is a good thing—at least to Rick French, field sales manager for supplier Polyconcept North America. He likes to mix things up, whether he’s concocting a new recipe in the kitchen or exploring a new jogging trail. “For me, … Read More »
