Tagged 'Columns'

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A Touch Is Still A Touch

A Touch Is Still A Touch

A be-bold, be-different, be-memorable success secret Read More »

Get Noticed

Get Noticed

Six ways to become a go-to media source. Read More »

Bringing American-Made Into The European Market

Bringing American-Made Into The European Market

For many American companies, the European Union (EU) market is an interesting opportunity, despite its current economic crisis. Marketing in general and promotional products in particular remain challenging, especially in terms of the business-to-consumer market. Read More »

Post-Show Follow-Up

Post-Show Follow-Up

Over the past year I’ve heard several stories about lost sales opportunities. Many occurred as a direct result of post-tradeshow oversights that could have been avoided. It happens too often. Join me by shaking your head as you read the story below. Then, vow to follow the strategies provided so you can clean up on tradeshow sales opportunities. Read More »

Would You Work Here?

Almost everyone has been adversely affected by the economic challenges over the past decade. Some of us lost our jobs, houses, retirement or at least know someone personally who has. People are tired of it and won’t put up with it anymore, at least not for long. We now have many more choices of where we can work, who we give our money to and where we buy things. This is the Information Age, where transparency governs everything, and word of mouth helps us decide how we spend and what companies we support. Read More »

Nailed By A Bounty Hunter-A California Prop 65 Violation Can Cost Your Company

Nailed By A Bounty Hunter-A California Prop 65 Violation Can Cost Your Company

In the November 2012 issue, Michele continued her ongoing challenges as a newbie compliance manager. We felt her pain as she conducted her first product safety recall of a huge order of kids’ golf visors because they contained too much lead and violated the Lead Paint Rule of the CPSIA. Read More »

Turn Data Into Information … And Four Other Must-Do’s For 2013

Turn Data Into Information … And Four Other Must-Do’s For 2013

There are times when even smart people need another pair of eyes or ears to learn about their business. And hopefully the advice is better than what the poor melon peddler received. This past November, a group of 25 or so promotional products and incentives professionals sat around a table and tried to figure out what’s going on in our businesses. Read More »

‘Out Of Office’ … Not Anymore-Maximizing Technology For On-The-Go Efficiency

‘Out Of Office’ … Not Anymore-Maximizing Technology For On-The-Go Efficiency

It’s not easy being out of the office when you are the office. Visiting clients, networking, meeting with suppliers and reps, and attending industry tradeshows and education sessions are all essential for growing and improving your distributorship. Staying current and up-to-speed can make the difference between moving forward or falling behind in this ever-changing industry. Read More »

Achieve Your Dreams

Achieve Your Dreams

I hear it over and over again. So many distributors are working harder than ever and putting in more hours, but just not putting any more money in their pockets. It’s time to change your approach. The key to making more money in our industry isn’t working harder—it’s working smarter. Read More »

The Check’s In The Mail

The Check’s In The Mail

It would be wonderful if all clients simply paid their invoices immediately upon receipt. However, the reality is that businesses need to diligently follow up and collect on accounts. These are some of the most common mistakes businesses make that can hinder the collection process. Read More »

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