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Google, Facebook Lead Digital Advertising Market

Google and Facebook are expected to stay at the top of the digital advertising market, reports eMarketer. The research firm expects U.S. digital advertising spending to reach $83 billion in 2017, a 15.9-percent increase over 2016 and that Google and Facebook will account for more than half of 2017’s revenues. Read More »

Snapshots

Snapshots

See photos from the latest industry events, including a wedding proposal on the Expo show floor! Read More »

People News

People News

See who has moved in—and up—in the promotional world. Read More »

Perspectives: We Collect More Than Good Memories

Perspectives: We Collect More Than Good Memories

When The PPAI Expo 2017 opened in Las Vegas in January, it attracted nearly 20,000 industry professionals over six days who spent money on the city’s hotels, cabs, food and drink, shopping and entertainment. They dined with clients, held team dinners and probably picked up a gift or two for the kids back home. Adding it all up, the show’s economic impact on the city is estimated at $18.4 million by the Las Vegas Convention and Visitors Authority. Read More »

Feedback

Feedback

Members offer feedback on The PPAI Expo 2017 and Promotional Consultant Today. Read More »

New Member Spotlight: Sock Club

New Member Spotlight: Sock Club

Supplier Sock Club (PPAI 692671) was founded in May 2012 in Austin, Texas. My business partner and I stumbled upon a Forbes article about a sock subscription service sending black Italian dress socks to customers monthly. We thought everything about the service was great . . . except for the plain socks being sent. So, we decided to create a similar service, but with more interesting socks. Read More »

A Business Owner’s Paradox

A Business Owner’s Paradox

We are at the end of a five-part series about running a successful business. Over the past four issues, I have given you four practical recommendations to help you build your business: adopt an entrepreneurial mindset, build a strong brand, market smart and cultivate more sales. These will help you because they force you to look at your business as a business and see your business as a part of a bigger picture. You’re not a promotional products distributor—you are a business owner who runs a promotional products business. If you’re a supplier, you’re a business owner who happens to offer items that support the promotional products industry. Think about these descriptions. Do you agree? How do these make you feel? Read More »

Galloping Toward Success

Galloping Toward Success

As executive vice president for distributor American Solutions For Business, Justin Zavadil is likely an expert at wrangling—something he’s also come to practice at home as the owner of three horses, a Great Dane and, this spring, a flock of sheep. He and his wife, Alisha, are also parents to three-year-old daughter Willow, and they live near company headquarters in Glenwood, Minnesota. Read More »

Fast Forward

Fast Forward

This month’s Fast Forward includes Five Minutes With Andrew Klymenko of supplier Aiia, how creativity and data analysis take marketing to the next level, Ikea’s humorous ad campaign, and a clever method for avoiding interruptions at the office. Read More »

How Do You Get More Prospects To Buy?

How Do You Get More Prospects To Buy?

Websites. Trade shows. Direct mail. Marketing campaigns. Leads. If effective, lots of leads. You invest your marketing dollars to expand your audience, generate more interested prospects and turn them into paying customers. Whether leads come in bunches, through a trade show or consistently through online programs, don’t miss out by following up with each one in the same way. You personalize follow-up to customers depending upon their needs. Prospects require the same attention. Read More »

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